{ "name": "Funnelvo Email Performance Benchmarks", "title": "Email Performance Benchmarks", "url": "https://funnelvo.com/datasets/email-performance-benchmarks/", "csv": "https://funnelvo.com/datasets/email-performance-benchmarks.csv", "markdown": "https://funnelvo.com/datasets/email-performance-benchmarks/index.md", "computed_at": "2026-10-19", "license": "https://funnelvo.com/terms", "headline": "The median published figure in the Email Performance Benchmarks is 27.81 percent across 26 figures from 6 sources' own pages (range 18.50 to 57.25 percent), read 12 October 2026.", "quotes": [ "The median published figure in the Email Performance Benchmarks is 27.81 percent across 26 figures from 6 sources' own pages (range 18.50 to 57.25 percent), read 12 October 2026.", "6 of the 11 named sources read in full publish a figure; 5 publish none, read 12 October 2026.", "Email Performance Benchmarks, industry business-finance: median 31.35 percent across 1 source, read 12 October 2026.", "Email Performance Benchmarks, industry nonprofit: median 33.32 percent across 2 sources, read 12 October 2026.", "Email Performance Benchmarks, industry education: median 32.07 percent across 2 sources, read 12 October 2026.", "Email Performance Benchmarks, industry ecommerce: median 29.81 percent across 1 source, read 12 October 2026.", "Email Performance Benchmarks, industry all: median 31.12 percent across 4 sources, read 12 October 2026.", "Email Performance Benchmarks, industry advertising-marketing: median 20.50 percent across 1 source, read 12 October 2026.", "Email Performance Benchmarks, industry agriculture: median 27.30 percent across 1 source, read 12 October 2026.", "Email Performance Benchmarks, industry consumer-packaged-goods: median 20 percent across 1 source, read 12 October 2026.", "Email Performance Benchmarks, industry financial-services: median 27.10 percent across 1 source, read 12 October 2026.", "Email Performance Benchmarks, industry restaurant-food-beverage: median 18.50 percent across 1 source, read 12 October 2026.", "Email Performance Benchmarks, industry government: median 19.40 percent across 1 source, read 12 October 2026.", "Email Performance Benchmarks, industry healthcare: median 23.70 percent across 1 source, read 12 October 2026.", "Email Performance Benchmarks, industry it-software: median 22.70 percent across 1 source, read 12 October 2026.", "Email Performance Benchmarks, industry logistics-wholesale: median 23.40 percent across 1 source, read 12 October 2026.", "Email Performance Benchmarks, industry media-publishing: median 23.90 percent across 1 source, read 12 October 2026.", "Email Performance Benchmarks, industry authors: median 43.14 percent across 1 source, read 12 October 2026.", "Email Performance Benchmarks, market south-america: median 39.64 percent across 1 source, read 12 October 2026.", "Email Performance Benchmarks, market AU: median 57.25 percent across 1 source, read 12 October 2026.", "Email Performance Benchmarks, market BE: median 48.41 percent across 1 source, read 12 October 2026.", "Email Performance Benchmarks, market BR: median 28.32 percent across 1 source, read 12 October 2026.", "Email Performance Benchmarks, market CA: median 42.12 percent across 1 source, read 12 October 2026.", "The median is unchanged since 26 September 2026 (was 27.81 percent across 26)." ], "citation": "\"Funnelvo Email Performance Benchmarks\", updated 2026-10-19, https://funnelvo.com/datasets/email-performance-benchmarks/.", "changed_since": { "since": "2026-09-26", "previous_median": 27.810000000000002, "delta": 0, "direction": "unchanged", "sentence": "The median is unchanged since 26 September 2026 (was 27.81 percent across 26)." }, "national": { "unit": "%", "n": 26, "median": 27.810000000000002, "min": 18.5, "max": 57.25, "p25": 23.224999999999998, "p75": 39.74, "mean": 30.9131, "units": { "%": 26 }, "published_sources": 6, "named_sources": 11, "read_sources": 11, "not_published": 5, "published_share": 0.545 }, "by_axis": { "industry": { "business-finance": { "%": { "n": 1, "median": 31.35, "min": 31.35, "max": 31.35, "p25": 31.35, "p75": 31.35, "mean": 31.35 } }, "nonprofit": { "%": { "n": 2, "median": 33.32, "min": 26.6, "max": 40.04, "p25": null, "p75": null, "mean": 33.32 } }, "education": { "%": { "n": 2, "median": 32.07, "min": 28.5, "max": 35.64, "p25": null, "p75": null, "mean": 32.07 } }, "ecommerce": { "%": { "n": 1, "median": 29.81, "min": 29.81, "max": 29.81, "p25": 29.81, "p75": 29.81, "mean": 29.81 } }, "all": { "%": { "n": 4, "median": 31.115000000000002, "min": 20.73, "max": 43.46, "p25": 22.197499999999998, "p75": 41.5025, "mean": 31.605 } }, "advertising-marketing": { "%": { "n": 1, "median": 20.5, "min": 20.5, "max": 20.5, "p25": 20.5, "p75": 20.5, "mean": 20.5 } }, "agriculture": { "%": { "n": 1, "median": 27.3, "min": 27.3, "max": 27.3, "p25": 27.3, "p75": 27.3, "mean": 27.3 } }, "consumer-packaged-goods": { "%": { "n": 1, "median": 20, "min": 20, "max": 20, "p25": 20, "p75": 20, "mean": 20 } }, "financial-services": { "%": { "n": 1, "median": 27.1, "min": 27.1, "max": 27.1, "p25": 27.1, "p75": 27.1, "mean": 27.1 } }, "restaurant-food-beverage": { "%": { "n": 1, "median": 18.5, "min": 18.5, "max": 18.5, "p25": 18.5, "p75": 18.5, "mean": 18.5 } }, "government": { "%": { "n": 1, "median": 19.4, "min": 19.4, "max": 19.4, "p25": 19.4, "p75": 19.4, "mean": 19.4 } }, "healthcare": { "%": { "n": 1, "median": 23.7, "min": 23.7, "max": 23.7, "p25": 23.7, "p75": 23.7, "mean": 23.7 } }, "it-software": { "%": { "n": 1, "median": 22.7, "min": 22.7, "max": 22.7, "p25": 22.7, "p75": 22.7, "mean": 22.7 } }, "logistics-wholesale": { "%": { "n": 1, "median": 23.4, "min": 23.4, "max": 23.4, "p25": 23.4, "p75": 23.4, "mean": 23.4 } }, "media-publishing": { "%": { "n": 1, "median": 23.9, "min": 23.9, "max": 23.9, "p25": 23.9, "p75": 23.9, "mean": 23.9 } }, "authors": { "%": { "n": 1, "median": 43.14, "min": 43.14, "max": 43.14, "p25": 43.14, "p75": 43.14, "mean": 43.14 } } }, "market": { "south-america": { "%": { "n": 1, "median": 39.64, "min": 39.64, "max": 39.64, "p25": 39.64, "p75": 39.64, "mean": 39.64 } }, "AU": { "%": { "n": 1, "median": 57.25, "min": 57.25, "max": 57.25, "p25": 57.25, "p75": 57.25, "mean": 57.25 } }, "BE": { "%": { "n": 1, "median": 48.41, "min": 48.41, "max": 48.41, "p25": 48.41, "p75": 48.41, "mean": 48.41 } }, "BR": { "%": { "n": 1, "median": 28.32, "min": 28.32, "max": 28.32, "p25": 28.32, "p75": 28.32, "mean": 28.32 } }, "CA": { "%": { "n": 1, "median": 42.12, "min": 42.12, "max": 42.12, "p25": 42.12, "p75": 42.12, "mean": 42.12 } } } }, "rows": [ { "source": "Mailchimp email marketing benchmarks by industry", "url": "https://mailchimp.com/resources/email-marketing-benchmarks/", "figure": "31.35%", "value": 31.35, "unit": "%", "vat": null, "axis": { "industry": "business-finance" }, "retrieved_at": "2026-10-12", "quote": "Wirtschaft + Finanzen 31.35% 2.78% 0.15%", "source_class": "primary-provider-own-site", "text_sha256": "d5ee101e3e46ea4965c6e274f714e553d1389200c9c67a9170f273865a9b1856" }, { "source": "Mailchimp email marketing benchmarks by industry", "url": "https://mailchimp.com/resources/email-marketing-benchmarks/", "figure": "40.04%", "value": 40.04, "unit": "%", "vat": null, "axis": { "industry": "nonprofit" }, "retrieved_at": "2026-10-12", "quote": "Gemeinnützige Organisationen 40.04% 3.27% 0.18%", "source_class": "primary-provider-own-site", "text_sha256": "d5ee101e3e46ea4965c6e274f714e553d1389200c9c67a9170f273865a9b1856" }, { "source": "Mailchimp email marketing benchmarks by industry", "url": "https://mailchimp.com/resources/email-marketing-benchmarks/", "figure": "35.64%", "value": 35.64, "unit": "%", "vat": null, "axis": { "industry": "education" }, "retrieved_at": "2026-10-12", "quote": "Aus- und Weiterbildung 35.64% 3.02% 0.18%", "source_class": "primary-provider-own-site", "text_sha256": "d5ee101e3e46ea4965c6e274f714e553d1389200c9c67a9170f273865a9b1856" }, { "source": "Mailchimp email marketing benchmarks by industry", "url": "https://mailchimp.com/resources/email-marketing-benchmarks/", "figure": "29.81%", "value": 29.81, "unit": "%", "vat": null, "axis": { "industry": "ecommerce" }, "retrieved_at": "2026-10-12", "quote": "E-Commerce 29.81% 1.74% 0.19%", "source_class": "primary-provider-own-site", "text_sha256": "d5ee101e3e46ea4965c6e274f714e553d1389200c9c67a9170f273865a9b1856" }, { "source": "Mailchimp email marketing benchmarks by industry", "url": "https://mailchimp.com/resources/email-marketing-benchmarks/", "figure": "35.63%", "value": 35.63, "unit": "%", "vat": null, "axis": { "industry": "all" }, "retrieved_at": "2026-10-12", "quote": "Alle Benutzer 35.63% 2.62% 0.22%", "source_class": "primary-provider-own-site", "text_sha256": "d5ee101e3e46ea4965c6e274f714e553d1389200c9c67a9170f273865a9b1856" }, { "source": "Omnisend email marketing statistics", "url": "https://www.omnisend.com/blog/email-marketing-statistics/", "figure": "26.6%", "value": 26.6, "unit": "%", "vat": null, "axis": { "industry": "all" }, "retrieved_at": "2026-10-12", "quote": "Open rates jumped 6% YoY, reaching 26.6% in 2024, indicating consumers are more responsive to email content that catches their attention.", "source_class": "primary-provider-own-site", "text_sha256": "91c10f3ed5349106efa0f87b5fb7336ebac60e68c9bee65154cb168d02f01818" }, { "source": "GetResponse email marketing benchmarks", "url": "https://www.getresponse.com/resources/reports/email-marketing-benchmarks", "figure": "39.64%", "value": 39.64, "unit": "%", "vat": null, "axis": { "market": "south-america" }, "retrieved_at": "2026-10-12", "quote": "All 39.64% 3.25% 8.62% 0.15% 0.01% 2.33%", "source_class": "primary-provider-own-site", "text_sha256": "2ff8ee65e73f803d632f0714c3e4147e4f1f5e45d4451ccb5f7a532dd99ff6b2" }, { "source": "GetResponse email marketing benchmarks", "url": "https://www.getresponse.com/resources/reports/email-marketing-benchmarks", "figure": "57.25%", "value": 57.25, "unit": "%", "vat": null, "axis": { "market": "AU" }, "retrieved_at": "2026-10-12", "quote": "Australia 57.25% 2.31% 4.04% 0.25% 0.01% 1.77%", "source_class": "primary-provider-own-site", "text_sha256": "2ff8ee65e73f803d632f0714c3e4147e4f1f5e45d4451ccb5f7a532dd99ff6b2" }, { "source": "GetResponse email marketing benchmarks", "url": "https://www.getresponse.com/resources/reports/email-marketing-benchmarks", "figure": "48.41%", "value": 48.41, "unit": "%", "vat": null, "axis": { "market": "BE" }, "retrieved_at": "2026-10-12", "quote": "Belgium 48.41% 6.23% 12.87% 0.32% 0.02% 1.75%", "source_class": "primary-provider-own-site", "text_sha256": "2ff8ee65e73f803d632f0714c3e4147e4f1f5e45d4451ccb5f7a532dd99ff6b2" }, { "source": "GetResponse email marketing benchmarks", "url": "https://www.getresponse.com/resources/reports/email-marketing-benchmarks", "figure": "28.32%", "value": 28.32, "unit": "%", "vat": null, "axis": { "market": "BR" }, "retrieved_at": "2026-10-12", "quote": "Brazil 28.32% 4.40% 15.55% 0.09% 0.01% 3.45%", "source_class": "primary-provider-own-site", "text_sha256": "2ff8ee65e73f803d632f0714c3e4147e4f1f5e45d4451ccb5f7a532dd99ff6b2" }, { "source": "GetResponse email marketing benchmarks", "url": "https://www.getresponse.com/resources/reports/email-marketing-benchmarks", "figure": "42.12%", "value": 42.12, "unit": "%", "vat": null, "axis": { "market": "CA" }, "retrieved_at": "2026-10-12", "quote": "Canada 42.12% 8.68% 20.61% 0.15% 0.01% 2.26%", "source_class": "primary-provider-own-site", "text_sha256": "2ff8ee65e73f803d632f0714c3e4147e4f1f5e45d4451ccb5f7a532dd99ff6b2" }, { "source": "Campaign Monitor email marketing benchmarks", "url": "https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/", "figure": "20.5%", "value": 20.5, "unit": "%", "vat": null, "axis": { "industry": "advertising-marketing" }, "retrieved_at": "2026-10-12", "quote": "Advertising & Marketing 20.5% 1.8% 9.0% 0.2%", "source_class": "primary-provider-own-site", "text_sha256": "db4ecd2ccb631c85513ba2db22648f4f52056f2bd27475d192d60c687919888f" }, { "source": "Campaign Monitor email marketing benchmarks", "url": "https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/", "figure": "27.3%", "value": 27.3, "unit": "%", "vat": null, "axis": { "industry": "agriculture" }, "retrieved_at": "2026-10-12", "quote": "Agriculture, Forestry, Fishing, Hunting 27.3% 3.4% 12.5% 0.3%", "source_class": "primary-provider-own-site", "text_sha256": "db4ecd2ccb631c85513ba2db22648f4f52056f2bd27475d192d60c687919888f" }, { "source": "Campaign Monitor email marketing benchmarks", "url": "https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/", "figure": "20%", "value": 20, "unit": "%", "vat": null, "axis": { "industry": "consumer-packaged-goods" }, "retrieved_at": "2026-10-12", "quote": "Consumer Packaged Goods 20% 1.9% 11.1% 0.1%", "source_class": "primary-provider-own-site", "text_sha256": "db4ecd2ccb631c85513ba2db22648f4f52056f2bd27475d192d60c687919888f" }, { "source": "Campaign Monitor email marketing benchmarks", "url": "https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/", "figure": "28.5%", "value": 28.5, "unit": "%", "vat": null, "axis": { "industry": "education" }, "retrieved_at": "2026-10-12", "quote": "Education 28.5% 4.4% 15.7% 0.2%", "source_class": "primary-provider-own-site", "text_sha256": "db4ecd2ccb631c85513ba2db22648f4f52056f2bd27475d192d60c687919888f" }, { "source": "Campaign Monitor email marketing benchmarks", "url": "https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/", "figure": "27.1%", "value": 27.1, "unit": "%", "vat": null, "axis": { "industry": "financial-services" }, "retrieved_at": "2026-10-12", "quote": "Financial Services 27.1% 2.4% 10.1% 0.2%", "source_class": "primary-provider-own-site", "text_sha256": "db4ecd2ccb631c85513ba2db22648f4f52056f2bd27475d192d60c687919888f" }, { "source": "Campaign Monitor email marketing benchmarks", "url": "https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/", "figure": "18.5%", "value": 18.5, "unit": "%", "vat": null, "axis": { "industry": "restaurant-food-beverage" }, "retrieved_at": "2026-10-12", "quote": "Restaurant, Food & Beverage 18.5% 2.0% 10.5% 0.1%", "source_class": "primary-provider-own-site", "text_sha256": "db4ecd2ccb631c85513ba2db22648f4f52056f2bd27475d192d60c687919888f" }, { "source": "Campaign Monitor email marketing benchmarks", "url": "https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/", "figure": "19.4%", "value": 19.4, "unit": "%", "vat": null, "axis": { "industry": "government" }, "retrieved_at": "2026-10-12", "quote": "Government & Politics 19.4% 2.8% 14.3% 0.1%", "source_class": "primary-provider-own-site", "text_sha256": "db4ecd2ccb631c85513ba2db22648f4f52056f2bd27475d192d60c687919888f" }, { "source": "Campaign Monitor email marketing benchmarks", "url": "https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/", "figure": "23.7%", "value": 23.7, "unit": "%", "vat": null, "axis": { "industry": "healthcare" }, "retrieved_at": "2026-10-12", "quote": "Healthcare Services 23.7% 3.0% 13.4% 0.3%", "source_class": "primary-provider-own-site", "text_sha256": "db4ecd2ccb631c85513ba2db22648f4f52056f2bd27475d192d60c687919888f" }, { "source": "Campaign Monitor email marketing benchmarks", "url": "https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/", "figure": "22.7%", "value": 22.7, "unit": "%", "vat": null, "axis": { "industry": "it-software" }, "retrieved_at": "2026-10-12", "quote": "IT/Tech/Software 22.7% 2.0% 9.8% 0.2%", "source_class": "primary-provider-own-site", "text_sha256": "db4ecd2ccb631c85513ba2db22648f4f52056f2bd27475d192d60c687919888f" }, { "source": "Campaign Monitor email marketing benchmarks", "url": "https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/", "figure": "23.4%", "value": 23.4, "unit": "%", "vat": null, "axis": { "industry": "logistics-wholesale" }, "retrieved_at": "2026-10-12", "quote": "Logistics & Wholesale 23.4% 2.0% 11.7% 0.3%", "source_class": "primary-provider-own-site", "text_sha256": "db4ecd2ccb631c85513ba2db22648f4f52056f2bd27475d192d60c687919888f" }, { "source": "Campaign Monitor email marketing benchmarks", "url": "https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/", "figure": "23.9%", "value": 23.9, "unit": "%", "vat": null, "axis": { "industry": "media-publishing" }, "retrieved_at": "2026-10-12", "quote": "Media, Entertainment, Publishing 23.9% 2.9% 12.4% 0.1%", "source_class": "primary-provider-own-site", "text_sha256": "db4ecd2ccb631c85513ba2db22648f4f52056f2bd27475d192d60c687919888f" }, { "source": "Campaign Monitor email marketing benchmarks", "url": "https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/", "figure": "26.6%", "value": 26.6, "unit": "%", "vat": null, "axis": { "industry": "nonprofit" }, "retrieved_at": "2026-10-12", "quote": "Nonprofit 26.6% 2.7% 10.2% 0.2%", "source_class": "primary-provider-own-site", "text_sha256": "db4ecd2ccb631c85513ba2db22648f4f52056f2bd27475d192d60c687919888f" }, { "source": "Brevo email marketing benchmarks", "url": "https://www.brevo.com/blog/email-marketing-benchmarks/", "figure": "20.73%", "value": 20.73, "unit": "%", "vat": null, "axis": { "industry": "all" }, "retrieved_at": "2026-10-12", "quote": "Open rate 20.73% 44.02%", "source_class": "primary-provider-own-site", "text_sha256": "4ae9261bce651a495809b808b3649b521daaec514aedb79fb9057557c7d36b39" }, { "source": "MailerLite email marketing benchmarks", "url": "https://www.mailerlite.com/blog/email-marketing-benchmarks", "figure": "43.46%", "value": 43.46, "unit": "%", "vat": null, "axis": { "industry": "all" }, "retrieved_at": "2026-10-12", "quote": "The average email open rate in 2025 was 43.46%.", "source_class": "primary-provider-own-site", "text_sha256": "ad7932cdb667e3e28e512ecfe2b5795b5aa293c3aac5eb11e7f388ba033e0f0d" }, { "source": "MailerLite email marketing benchmarks", "url": "https://www.mailerlite.com/blog/email-marketing-benchmarks", "figure": "43.14%", "value": 43.14, "unit": "%", "vat": null, "axis": { "industry": "authors" }, "retrieved_at": "2026-10-12", "quote": "The benchmark open rate for authors is 43.14% and the click rate is 2.75%", "source_class": "primary-provider-own-site", "text_sha256": "ad7932cdb667e3e28e512ecfe2b5795b5aa293c3aac5eb11e7f388ba033e0f0d" } ], "not_published": [ { "source": "Klaviyo email marketing benchmarks", "url": "https://www.klaviyo.com/products/email-marketing/benchmarks", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Litmus State of Email 2026", "url": "https://www.litmus.com/landing-page/state-of-email-2026", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "HubSpot marketing statistics", "url": "https://www.hubspot.com/marketing-statistics", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "DMA (UK) Marketer Email Tracker 2026", "url": "https://www.dma.org.uk/resources/report/marketer-email-tracker-2026", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Validity resource centre (State of Email)", "url": "https://www.validity.com/resource-center/", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" } ], "sources": [ { "url": "https://www.klaviyo.com/products/email-marketing/benchmarks", "label": "Klaviyo email marketing benchmarks", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://mailchimp.com/resources/email-marketing-benchmarks/", "label": "Mailchimp email marketing benchmarks by industry", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.omnisend.com/blog/email-marketing-statistics/", "label": "Omnisend email marketing statistics", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.getresponse.com/resources/reports/email-marketing-benchmarks", "label": "GetResponse email marketing benchmarks", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/", "label": "Campaign Monitor email marketing benchmarks", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.brevo.com/blog/email-marketing-benchmarks/", "label": "Brevo email marketing benchmarks", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.mailerlite.com/blog/email-marketing-benchmarks", "label": "MailerLite email marketing benchmarks", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.litmus.com/landing-page/state-of-email-2026", "label": "Litmus State of Email 2026", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.hubspot.com/marketing-statistics", "label": "HubSpot marketing statistics", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.dma.org.uk/resources/report/marketer-email-tracker-2026", "label": "DMA (UK) Marketer Email Tracker 2026", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.validity.com/resource-center/", "label": "Validity resource centre (State of Email)", "license": "the publisher's own terms; quoted for reporting and comment" } ], "methodology": "Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 6 of the 11 named sources that could be read published a usable figure; 5 published none and are recorded as not published, never filled in; 0 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source for each breakdown it prices, in % (a source's median where its page yielded several accepted sentences for one breakdown), so a page that gives figures for several breakdowns gives one for each and N counts 26 figures, never sentences; 31 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): one row per publisher per industry per metric per period, each attributed to the publisher that measured it with its sample size and window, and the derivation across them: the spread between publishers for the same industry and metric (they disagree by more than the industry differences they report), the direction of travel across releases, and what share of the published tables survive the Apple Mail Privacy Protection caveat their own methodology notes - a cross-publisher comparison no single publisher will ever draw", "embed": "

27.81 percent

median published figure, Email Performance Benchmarks, across 6 sources, read 12 October 2026

Source: Funnelvo Email Performance Benchmarks
" }