{
 "name": "Funnelvo Marketing Message Law",
 "title": "Marketing Message Law",
 "url": "https://funnelvo.com/datasets/marketing-message-law/",
 "csv": "https://funnelvo.com/datasets/marketing-message-law.csv",
 "markdown": "https://funnelvo.com/datasets/marketing-message-law/index.md",
 "computed_at": "2026-10-18",
 "license": "https://funnelvo.com/terms",
 "headline": "The Marketing Message Law carries 2 published figures read from 2 sources' own pages, from 30 to 30 day, read 17 October 2026.",
 "quotes": [
  "The Marketing Message Law carries 2 published figures read from 2 sources' own pages, from 30 to 30 day, read 17 October 2026.",
  "2 of the 13 named sources read in full publish a figure; 11 publish none, read 17 October 2026.",
  "Marketing Message Law, jurisdiction US: median 53,088 USD across 1 source, read 17 October 2026.",
  "Marketing Message Law, jurisdiction US: median 30 day across 2 sources, read 17 October 2026."
 ],
 "citation": "\"Funnelvo Marketing Message Law\", updated 2026-10-18, https://funnelvo.com/datasets/marketing-message-law/.",
 "changed_since": null,
 "national": {
  "unit": "day",
  "n": 2,
  "median": 30,
  "min": 30,
  "max": 30,
  "p25": null,
  "p75": null,
  "mean": 30,
  "units": {
   "USD": 1,
   "day": 2
  },
  "published_sources": 2,
  "named_sources": 13,
  "read_sources": 13,
  "not_published": 11,
  "published_share": 0.154
 },
 "by_axis": {
  "jurisdiction": {
   "US": {
    "USD": {
     "n": 1,
     "median": 53088,
     "min": 53088,
     "max": 53088,
     "p25": 53088,
     "p75": 53088,
     "mean": 53088
    },
    "day": {
     "n": 2,
     "median": 30,
     "min": 30,
     "max": 30,
     "p25": null,
     "p75": null,
     "mean": 30
    }
   }
  }
 },
 "rows": [
  {
   "source": "FTC CAN-SPAM Act compliance guide for business",
   "url": "https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business",
   "figure": "$53,088, ",
   "value": 53088,
   "unit": "USD",
   "vat": null,
   "axis": {
    "jurisdiction": "US"
   },
   "retrieved_at": "2026-10-16",
   "quote": "Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $53,088, so non-compliance can be costly.",
   "source_class": "primary-government",
   "text_sha256": "de6a7d8c7735979c1dc2a321279cad2a94fef041ce8c147106183903c0c678b5"
  },
  {
   "source": "FTC CAN-SPAM Act compliance guide for business",
   "url": "https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business",
   "figure": "30 days",
   "value": 30,
   "unit": "day",
   "vat": null,
   "axis": {
    "jurisdiction": "US"
   },
   "retrieved_at": "2026-10-16",
   "quote": "Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message.",
   "source_class": "primary-government",
   "text_sha256": "de6a7d8c7735979c1dc2a321279cad2a94fef041ce8c147106183903c0c678b5"
  },
  {
   "source": "eCFR 16 CFR part 316, the CAN-SPAM Rule",
   "url": "https://www.ecfr.gov/current/title-16/chapter-I/subchapter-C/part-316",
   "figure": "30 days",
   "value": 30,
   "unit": "day",
   "vat": null,
   "axis": {
    "jurisdiction": "US"
   },
   "retrieved_at": "2026-10-17",
   "quote": "(B) Remains capable of receiving such messages or communications for no less than 30 days after the transmission of the original message;",
   "source_class": "primary-government",
   "text_sha256": "7912fce38d9eee0147c44bddf671828a388e401ffd353a3130c4c77a8b722eff"
  }
 ],
 "not_published": [
  {
   "source": "FTC CAN-SPAM Rule legal library entry",
   "url": "https://www.ftc.gov/legal-library/browse/rules/can-spam-rule",
   "retrieved_at": "2026-10-17",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "Federal Register, 2025 civil monetary penalty inflation adjustment",
   "url": "https://www.federalregister.gov/documents/2025/01/17/2025-00831/adjustment-of-civil-monetary-penalty-amounts",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "HHS, marketing under the HIPAA Privacy Rule",
   "url": "https://www.hhs.gov/hipaa/for-professionals/privacy/guidance/marketing/index.html",
   "retrieved_at": "2026-09-12",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "eCFR 45 CFR 164.508, authorisations for uses and disclosures",
   "url": "https://www.ecfr.gov/current/title-45/subtitle-A/subchapter-C/part-164/subpart-E/section-164.508",
   "retrieved_at": "2026-10-03",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "FCC telemarketing and robocalls (TCPA)",
   "url": "https://www.fcc.gov/general/telemarketing-and-robocalls",
   "retrieved_at": "2026-10-17",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "FCC consumer guide, unwanted robocalls and texts",
   "url": "https://www.fcc.gov/consumers/guides/stop-unwanted-robocalls-and-texts",
   "retrieved_at": "2026-10-10",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "ISED Canada, Canada's Anti-Spam Legislation",
   "url": "https://ised-isde.canada.ca/site/canada-anti-spam-legislation/en",
   "retrieved_at": "2026-09-11",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "ICO direct marketing guidance",
   "url": "https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/direct-marketing-guidance/",
   "retrieved_at": "2026-10-17",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "ICO guide to PECR, electronic and telephone marketing",
   "url": "https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/electronic-and-telephone-marketing/",
   "retrieved_at": "2026-10-10",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "The Privacy and Electronic Communications (EC Directive) Regulations 2003",
   "url": "https://www.legislation.gov.uk/uksi/2003/2426/contents",
   "retrieved_at": "2026-10-03",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "EUR-Lex, Directive 2002/58/EC (ePrivacy)",
   "url": "https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32002L0058",
   "retrieved_at": "2026-10-03",
   "reason": "read in full and no accepted figure on the page"
  }
 ],
 "sources": [
  {
   "url": "https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business",
   "label": "FTC CAN-SPAM Act compliance guide for business",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.ecfr.gov/current/title-16/chapter-I/subchapter-C/part-316",
   "label": "eCFR 16 CFR part 316, the CAN-SPAM Rule",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.ftc.gov/legal-library/browse/rules/can-spam-rule",
   "label": "FTC CAN-SPAM Rule legal library entry",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.federalregister.gov/documents/2025/01/17/2025-00831/adjustment-of-civil-monetary-penalty-amounts",
   "label": "Federal Register, 2025 civil monetary penalty inflation adjustment",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.hhs.gov/hipaa/for-professionals/privacy/guidance/marketing/index.html",
   "label": "HHS, marketing under the HIPAA Privacy Rule",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.ecfr.gov/current/title-45/subtitle-A/subchapter-C/part-164/subpart-E/section-164.508",
   "label": "eCFR 45 CFR 164.508, authorisations for uses and disclosures",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.fcc.gov/general/telemarketing-and-robocalls",
   "label": "FCC telemarketing and robocalls (TCPA)",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.fcc.gov/consumers/guides/stop-unwanted-robocalls-and-texts",
   "label": "FCC consumer guide, unwanted robocalls and texts",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://ised-isde.canada.ca/site/canada-anti-spam-legislation/en",
   "label": "ISED Canada, Canada's Anti-Spam Legislation",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/direct-marketing-guidance/",
   "label": "ICO direct marketing guidance",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/electronic-and-telephone-marketing/",
   "label": "ICO guide to PECR, electronic and telephone marketing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.legislation.gov.uk/uksi/2003/2426/contents",
   "label": "The Privacy and Electronic Communications (EC Directive) Regulations 2003",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32002L0058",
   "label": "EUR-Lex, Directive 2002/58/EC (ePrivacy)",
   "license": "the publisher's own terms; quoted for reporting and comment"
  }
 ],
 "methodology": "Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 2 of the 13 named sources that could be read published a usable figure; 11 published none and are recorded as not published, never filled in; 0 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in day (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 12 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): one row per jurisdiction per obligation (consent basis, sender identification, postal address, opt-out mechanism and deadline, record keeping, sector overlay) quoted verbatim from the authority with its effective date and the current penalty ceiling, and the cross-jurisdiction comparison that follows from it: which regimes require prior opt-in versus opt-out, how many days an unsubscribe must be honoured in, and what the penalty per message is in each - a table each regulator publishes only its own row of",
 "embed": "<figure style=\"margin:0;padding:16px;border:1px solid #d9d9d9;border-radius:8px;background:#ffffff;color:#111111;font-family:system-ui,sans-serif;max-width:480px\"><p style=\"margin:0 0 8px;font-size:28px;font-weight:700;color:#111111;background:#ffffff\">30 to 30 day</p><p style=\"margin:0 0 8px;font-size:14px;color:#111111;background:#ffffff\">2 published figures, Marketing Message Law, across 2 sources, read 17 October 2026</p><figcaption style=\"font-size:12px;color:#444444;background:#ffffff\"><a href=\"https://funnelvo.com/datasets/marketing-message-law/#median\" style=\"color:#1a4fd6;background:#ffffff\">Source: Funnelvo Marketing Message Law</a></figcaption></figure>"
}
