B2b email marketing
- Value of a lead
- $10
- Customers per month
- 30
- Revenue per month
- $7,500
Every figure on this page is computed from the inputs entered, by the method stated below it. Funnelvo publishes no benchmark open rate, click rate, unsubscribe rate or budget share: the rates and the targets are yours, and the defaults are a worked example to replace with your own figures.
B2B email marketing is the version of the practice where the contact is an account, the list is a set of roles inside it and the result is a reply rather than an order. A small B2B company runs it from a spreadsheet of companies and a sequence tool, and the question it cannot answer is what a lead from the list is worth. This guide walks what B2B email marketing must record, why the value of a lead is the figure that sets the budget, and how the free lead value sheet on this site works what a lead is worth and what the list programme may cost per lead, from the company's own figures, with no account.
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Account, contacts by role and the sequence
An account is a company; its contacts are the buyer, the user and the signer; the sequence is the emails each role gets and the replies that came back. Software that keeps a flat list of addresses cannot say which accounts have replied or which role never opens. Ask for the account with its contacts and their sequences on one screen; the paid plan on this site keeps that record.
The lead, valued
Leads times the close rate is the customers; customers times the first order is the revenue; revenue times the margin is the gross; gross over leads is what a lead is worth, and the programme cost over leads is what one costs. The lead value sheet works it, and the difference is the figure that says whether the list pays.
The reply as the result
A B2B campaign's result is replies and meetings, not orders, and software that only counts opens has measured nothing a sales lead can use. Ask whether the campaign record carries replies and meetings against the contacts that produced them. The paid plan on this site keeps the result the company chooses against the campaign.
B2b email marketing: common questions
What should B2B email marketing record?
The account, its contacts by role, the sequence each received and the replies and meetings that came back, on one record. The free lead value sheet works what a lead is worth; the paid plan keeps the account.
What is an email lead worth?
Close rate times first order times margin: $10 on the worked example, $8.33 after the programme's cost. The free lead value sheet works it from five figures with no account.
Does Funnelvo run cold outreach?
No. It keeps the accounts, contacts, campaigns and journeys a B2B company already runs, works the sheets on them and exports the lot; it is not an agency and sends nothing on anyone's behalf.
Funnelvo Pro
Keeping what you make
The sheets are free forever. Pro turns them into the record: every contact with how and when they opted in, every list and segment, every campaign with what it sent and what came back, every journey step with its timing and its drop, your company name and logo on the printed sheets, no watermark, and an export when the accountant or the next platform asks for the lot.
- Download as PDF
- No Funnelvo watermark
- Save every sheet and reopen it later
- Your company name and logo on the paperwork
- Export every contact, campaign and journey in one go
- Campaign reminders, journey-step alerts and list-health notices emailed to the sender
- Connect your own Stripe account and get paid online
- Connect your QuickBooks Online or Xero
$24per month, whole business
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Will it do what you need for B2b email marketing?
Tell us what your list needs and we will tell you straight whether Funnelvo Pro does it today, whether it is coming, or whether you need an agency or an enterprise platform instead. A person reads these and replies.
Cite or embed this figure
On the worked example, 300 leads a month closing at 10% on a $250 first order at 40% margin is 30 customers, $7,500 of revenue and $3,000 of margin, a lead worth $10 and $8.33 net of a $500 programme.
Email marketing leads (Value of a lead): $10, Funnelvo, worked example.
Cite as: "B2b email marketing, Funnelvo", updated 2026-09-04, https://funnelvo.com/b2b-email-marketing/.