Email marketing lead generation
- List at the horizon
- 6,260
- Computed on this page from the inputs below
- Sign-ups per month
- 160
- Computed on this page from the inputs below
- Contacts lost per month
- 55
- Computed on this page from the inputs below
- Net contacts added per month
- 105
- Computed on this page from the inputs below
Every figure on this page is computed from the inputs entered, by the method stated below it. Funnelvo publishes no benchmark open rate, click rate, unsubscribe rate or budget share: the rates and the targets are yours, and the defaults are a worked example to replace with your own figures.
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The figures above start from a worked example (6,260). Change any input and the answer updates as you type.
Download the Email marketing lead generation worked example (CSV)
This is a list growth sheet, the figure an email marketing lead generation program is measured on and a small business works from the sign-up form's count and the platform's unsubscribe report by hand. Visitors times the sign-up rate is the sign-ups; the list times the unsubscribe and bounce rates is the losses; sign-ups less losses is the net; net over the list is the growth rate; and the list plus the net times the months is where the list will be. Every rate is yours; the sheet publishes no benchmark. Free, on the page, no account; the paid plan keeps every contact with how and when they joined and left.
Sign-ups and losses
8,000 visitors at 2% is 160 sign-ups a month; 0.8% unsubscribes and 0.3% bounces on 5,000 contacts is 55 losses, on the worked example. The losses scale with the list, the sign-ups with the traffic, which is why a large list on flat traffic stops growing.
The net and the growth rate
160 less 55 is 105 net a month, 2.1% of the list. The growth rate is the figure to watch: it falls as the list grows unless the traffic or the sign-up rate rises with it.
The list at the horizon
5,000 plus twelve months of 105 is 6,260. The sheet holds the losses at today's list for the arithmetic; the paid plan records the joins and leaves so next year's figure is measured rather than projected.
Email marketing lead generation: common questions
How do I calculate email list growth?
Sign-ups less unsubscribes and bounces, per month: 160 less 55 is 105 on the worked example, 2.1% of a 5,000 list, 6,260 in a year. The sheet works it from six figures with no account.
What sign-up rate should I enter?
Your own, from the form's sign-ups over the site's visitors last month; the sheet publishes no benchmark and the worked example's 2% is arithmetic.
Does the sheet model compounding?
It holds the losses at today's list size so the figure stays honest and simple. The paid plan keeps every join and leave, which is the only way the compounding is ever measured.