Email marketing platform
- Revenue from email per month
- $698.40
- Computed on this page from the inputs below
- Emails sent per month
- 20,000
- Computed on this page from the inputs below
- Clicks per month
- 582
- Computed on this page from the inputs below
- Orders per month
- 12
- Computed on this page from the inputs below
Every figure on this page is computed from the inputs entered, by the method stated below it. Funnelvo publishes no benchmark open rate, click rate, unsubscribe rate or budget share: the rates and the targets are yours, and the defaults are a worked example to replace with your own figures.
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The figures above start from a worked example ($698.40). Change any input and the answer updates as you type.
Download the Email marketing platform worked example (CSV)
This is an email marketing ROI sheet, the figure an email marketing platform should report and a small business works from its exports by hand. Contacts times sends is the emails; delivered, clicked and ordered percentages take it down to orders; orders times order value is the revenue; revenue over emails is the revenue per email; and revenue over the platform's price is the return. Every rate is yours, from your last sends; the sheet publishes no benchmark. Free, on the page, no account; the paid plan keeps every campaign with its results against the contacts it went to.
Emails to orders
5,000 contacts sent four times is 20,000 emails; 97% delivered and 3% clicking is 582 clicks; 2% of clicks ordering is 12 orders on the worked example. The rates are inputs because the platform reports them and the sheet does not guess them.
Revenue and revenue per email
12 orders at $60 is $698.40 a month, three and a half cents an email. Revenue per email is the figure to compare one month with the next, because it does not move when the list grows.
The return on the platform
$698.40 over a $24 platform is 2,910%. Enter what you pay today; a platform whose price steps up with the list will show the return falling as the list grows even when the revenue per email does not.
Email marketing platform: common questions
Is this a free email marketing platform calculator?
It is a free sheet that works what a platform should report: enter contacts, sends, delivered, click and order rates, order value and the platform's price, and it works emails, clicks, orders, revenue, revenue per email and the return on the page with no account. Funnelvo Pro keeps every campaign with its results.
How is email marketing ROI calculated?
Revenue from email over the platform's cost: $698.40 over $24 is 2,910% on the worked example. Revenue itself is emails sent times delivered, click and order rates times order value.
What click rate should I enter?
Your own, from the last few sends in your platform's report; the sheet publishes no benchmark and the worked example's 3% is arithmetic. The paid plan keeps each campaign's rates so next month's figure is measured.