Small business marketing app
- Cost of the stack per month
- $390
- Stack subscriptions per month
- $150
- Switching cost per month
- $240
Every figure on this page is computed from the inputs entered, by the method stated below it. Funnelvo publishes no benchmark open rate, click rate, unsubscribe rate or budget share: the rates and the targets are yours, and the defaults are a worked example to replace with your own figures.
A small business marketing app is what one person searches for when they are the whole marketing department and the marketing is five tools, five logins and an afternoon a month moving names between them. An app for that person keeps the contacts, the campaigns and the journeys in one place and works the figures the five tools each report a piece of. This guide walks what a small business marketing app must carry when one person runs the marketing, what the stack of tools actually costs once the switching is counted, and how the free marketing stack sheet on this site works the saving of one platform over five, from the business's own figures, with no account.
Try the free email marketing ROI sheet Free to use. No account, no card, no sign-up.
One record instead of five exports
The contact lives in the email tool, the customer in the invoicing tool, the lead in the form tool and the campaign result in the spreadsheet. An app for one person keeps them as one record with a status, so that what the list returned is a lookup rather than a Friday. The paid plan on this site keeps exactly that.
The stack, costed
Tools times the price per tool is the subscriptions; hours switching times the hourly cost is the part nobody invoices. The stack sheet works both, and the saving of one platform is the total less the platform's price. On most one-person stacks the switching costs more than the subscriptions.
The figures one person needs
Return per campaign, cost per send, list growth, unsubscribes by frequency, the journey's customers, the value of a lead and the budget: twelve sheets, each free on this site, each worked from the business's own numbers. An app that reports the send count and calls it analytics has not done the job.
Small business marketing app: common questions
What should a small business marketing app carry?
Contacts, lists, campaigns and journeys on one record, and the arithmetic on top of them: return, cost, growth, frequency, KPIs, journey, lead value and budget. The free sheets on this site are the arithmetic; the paid plan is the record.
What does a stack of marketing tools cost?
Subscriptions plus the hours spent switching between them: $390 a month on the worked example, $240 of it switching. The free marketing stack sheet works it from five figures.
Is Funnelvo an all-in-one marketing platform?
It is the record and the arithmetic for a small business that sends its own email, at one flat price. It runs no ads, builds no landing pages and sends at no volume; the sheets say what any platform must compute.
Will it do what you need for Small business marketing app?
Tell us what your list needs and we will tell you straight whether Funnelvo Pro does it today, whether it is coming, or whether you need an agency or an enterprise platform instead. A person reads these and replies.