Freelance email marketing rates: Marketing Pay Benchmark
The median published figure in the Marketing Pay Benchmark is 165,780 USD across 3 figures from 2 sources' own pages (range 133,660 to 166,790 USD), read 12 October 2026.
Funnelvo sells its own paid plan in this category (our pricing). It is not counted here: every figure in this index is another provider's own published price, read from its own page.
2 of the 8 named sources read in full publish a figure; 6 publish none, read 12 October 2026.
The median is unchanged since 26 September 2026 (was 165,780 USD across 3).
By occupation
| Breakdown | Median | Range | Sources |
|---|---|---|---|
| occupationadvertising-promotions-and-marketing-managers | 165,780USD | 165,780 to 165,780USD | 1 |
| occupationadvertising-and-promotions-managers | 133,660USD | 133,660 to 133,660USD | 1 |
| occupationmarketing-managers | 166,790USD | 166,790 to 166,790USD | 1 |
| occupationall-full-time-employees | 39,039GBP | 39,039 to 39,039GBP | 1 |
Every figure, with its source
One row per source: the figure the source's own page publishes, the page, and the day it was read. A figure that is not on a page we read is not on this one.
| Source | Figure | Breakdown | Read |
|---|---|---|---|
| BLS Occupational Outlook Handbook, advertising, promotions and marketing managers | 166,790USD | marketing-managers | 2026-10-12 |
| BLS Occupational Outlook Handbook, advertising, promotions and marketing managers | 165,780USD | advertising-promotions-and-marketing-managers | 2026-10-12 |
| BLS Occupational Outlook Handbook, advertising, promotions and marketing managers | 133,660USD | advertising-and-promotions-managers | 2026-10-12 |
| ONS Annual Survey of Hours and Earnings 2025 | 39,039GBP | all-full-time-employees | 2026-10-12 |
The sentence each figure was read from (4)
- BLS Occupational Outlook Handbook, advertising, promotions and marketing managers, read 2026-10-12:
The median annual wage for marketing managers was $166,790 in May 2025.
- BLS Occupational Outlook Handbook, advertising, promotions and marketing managers, read 2026-10-12:
2025 Median Pay $165,780 per year
- BLS Occupational Outlook Handbook, advertising, promotions and marketing managers, read 2026-10-12:
The median annual wage for advertising and promotions managers was $133,660 in May 2025.
- ONS Annual Survey of Hours and Earnings 2025, read 2026-10-12:
Median gross annual earnings for full-time employees were £39,039 in April 2025, compared with £37,439 in April 2024, which is an increase of 4.3%.
Read in full, publishes no figure
6 named sources were read in full on the dates shown and print no usable figure. They are counted, never filled in.
- BLS OES 11-2021 marketing managers, read 2026-10-12: read in full and no accepted figure on the page
- BLS OES 13-1161 market research analysts and marketing specialists, read 2026-09-12: read in full and no accepted figure on the page
- BLS OES NAICS 5418 advertising, PR and related services, read 2026-10-12: every candidate on the page was refused
- BLS Quarterly Census of Employment and Wages, read 2026-09-12: every candidate on the page was refused
- Statistics Canada table 14-10-0417-01, employee wages by occupation, read 2026-10-11: read in full and no accepted figure on the page
- Job Bank Canada wage report, NOC 40030 advertising, marketing and PR managers, read 2026-10-12: every candidate on the page was refused
Methodology
Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2).
2 of the 8 named sources that could be read published a usable figure; 6 published none and are recorded as not published, never filled in; 0 could not be read (blocked, dead or unreachable) and count nowhere.
The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source for each breakdown it prices, in USD (a source's median where its page yielded several accepted sentences for one breakdown), so a page that gives figures for several breakdowns gives one for each and N counts 3 figures, never sentences; 35 candidate sentence(s) were refused by a reviewer with the reason recorded.
The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): the official median and mean wage per marketing occupation per market per period, converted to an hourly cost of the same work in-house, set beside the hourly and retainer rates agencies publish in the price list - the in-house versus agency hourly gap per service, which neither the statistical agency nor the agency publishes
35 candidate sentences on these pages were refused by a reviewer; each refusal and its reason is recorded in the review ledger.
Sources (8)
- BLS Occupational Outlook Handbook, advertising, promotions and marketing managers(the publisher's own terms; quoted for reporting and comment)
- BLS OES 11-2021 marketing managers(the publisher's own terms; quoted for reporting and comment)
- BLS OES 13-1161 market research analysts and marketing specialists(the publisher's own terms; quoted for reporting and comment)
- BLS OES NAICS 5418 advertising, PR and related services(the publisher's own terms; quoted for reporting and comment)
- BLS Quarterly Census of Employment and Wages(the publisher's own terms; quoted for reporting and comment)
- ONS Annual Survey of Hours and Earnings 2025(the publisher's own terms; quoted for reporting and comment)
- Statistics Canada table 14-10-0417-01, employee wages by occupation(the publisher's own terms; quoted for reporting and comment)
- Job Bank Canada wage report, NOC 40030 advertising, marketing and PR managers(the publisher's own terms; quoted for reporting and comment)
Cite or embed this figure
Cite or embed this figure
The median published figure in the Marketing Pay Benchmark is 165,780 USD across 3 figures from 2 sources' own pages (range 133,660 to 166,790 USD), read 12 October 2026.
2 of the 8 named sources read in full publish a figure; 6 publish none, read 12 October 2026.
Marketing Pay Benchmark, occupation advertising-promotions-and-marketing-managers: median 165,780 USD across 1 source, read 12 October 2026.
Marketing Pay Benchmark, occupation advertising-and-promotions-managers: median 133,660 USD across 1 source, read 12 October 2026.
Marketing Pay Benchmark, occupation marketing-managers: median 166,790 USD across 1 source, read 12 October 2026.
Marketing Pay Benchmark, occupation all-full-time-employees: median 39,039 GBP across 1 source, read 12 October 2026.
The median is unchanged since 26 September 2026 (was 165,780 USD across 3).
Cite as: "Funnelvo Marketing Pay Benchmark", updated 2026-10-18, https://funnelvo.com/datasets/marketing-pay-benchmark/.
Download the CSV (4 rows, computed 2026-10-18)