Free email marketing tools
- Cost of email marketing per month
- $519
- Cost per year
- $6,228
- Cost per campaign
- $129.75
Every figure on this page is computed from the inputs entered, by the method stated below it. Funnelvo publishes no benchmark open rate, click rate, unsubscribe rate or budget share: the rates and the targets are yours, and the defaults are a worked example to replace with your own figures.
Free email marketing tools are what a small business searches for before it has a budget line for email at all: a free tier, a free template, a free subject-line checker, a free calculator. What free covers is the send and the template; what it does not cover is the arithmetic, which is why the free tiers cap the contacts and charge for the reporting. The twelve sheets on this site are free tools in exactly that sense, each one figure the sender needs, each computed on the page with no account, and this guide walks what the free tools cover, what a month of email actually costs once the sender's own hours are counted, and where the paid record starts.
Try the free email marketing ROI sheet Free to use. No account, no card, no trial clock.
What free covers
A free tier sends to a capped list with the vendor's badge on the footer; a free template lays the email out; a free checker scores a subject line. None of them tells the sender what the month cost or what it returned. The sheets on this site are the arithmetic the free tiers leave out, and they stay free whatever the list holds.
What the month actually costs
Platform price plus campaigns times hours times the hourly cost plus the add-ons is the month; over campaigns, contacts and sends it is the cost per campaign, per contact and per send. The cost sheet works it, and on most small lists the labour is the cost: 92% on the worked example. A free platform with a slow editor is not free.
Where the paid record starts
The free sheets compute; the paid plan keeps. The month the sender needs last quarter's campaigns with their results, the contacts with their consent and the journey with its steps in one place, the record is the product, and it is one flat price rather than a tier that steps up with the list.
Free email marketing tools: common questions
Are the sheets on this site free?
Yes, all of them, on the page, with no account and no trial clock. Funnelvo Pro is the record that keeps what the sheets work out, at $24 a month for the whole business.
What do free email marketing tools not do?
They send and lay out; they do not work the cost, the return, the growth, the frequency or the journey from the business's own figures. The sheets on this site do that part.
How much does email marketing cost a small business?
Whatever the platform, the hours and the add-ons add up to: $519 a month on the worked example, most of it the sender's time. The free cost sheet works it from six figures.
Funnelvo Pro
Keeping what you make
The sheets are free forever. Pro turns them into the record: every contact with how and when they opted in, every list and segment, every campaign with what it sent and what came back, every journey step with its timing and its drop, your company name and logo on the printed sheets, no watermark, and an export when the accountant or the next platform asks for the lot.
- Download as PDF
- No Funnelvo watermark
- Save every sheet and reopen it later
- Your company name and logo on the paperwork
- Export every contact, campaign and journey in one go
- Campaign reminders, journey-step alerts and list-health notices emailed to the sender
- Connect your own Stripe account and get paid online
- Connect your QuickBooks Online or Xero
$24per month, whole business
Start Funnelvo Pro PricingRenews monthly at the price above until you cancel. We email you before any price change.
Will it do what you need for Free email marketing tools?
Tell us what your list needs and we will tell you straight whether Funnelvo Pro does it today, whether it is coming, or whether you need an agency or an enterprise platform instead. A person reads these and replies.
Cite or embed this figure
On the worked example, a $24 platform, four campaigns a month at three hours each at $40 an hour and $15 of add-ons is $519 a month, $129.75 a campaign, ten cents a contact and three cents a send, 92% of it labour.
Email marketing cost (Cost of email marketing per month): $519, Funnelvo, worked example.
Cite as: "Free email marketing tools, Funnelvo", updated 2026-09-04, https://funnelvo.com/free-email-marketing-tools/.