Nonprofit email marketing software
- List at the horizon
- 6,260
- Sign-ups per month
- 160
- Contacts lost per month
- 55
Every figure on this page is computed from the inputs entered, by the method stated below it. Funnelvo publishes no benchmark open rate, click rate, unsubscribe rate or budget share: the rates and the targets are yours, and the defaults are a worked example to replace with your own figures.
Nonprofit email marketing software is what a nonprofit's one communications lead searches for when the donor list, the member list and the newsletter list are three spreadsheets and the year-end appeal is due. Software for a nonprofit keeps the donor with their gifts, the member with their renewal and the subscriber with their consent on one record, and works how the list grows and shrinks between appeals. This guide walks what a nonprofit's email software must carry, why the list's growth is the figure the board asks for, and how the free list growth sheet on this site works where the list will be in a year from the organisation's own figures, with no account.
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Donor, member and subscriber on one record
A donor gave; a member renews; a subscriber opted in. Software that keeps them in three lists sends the appeal to the member who gave last week. Ask for one contact record that carries the gift, the renewal date and the consent, with the appeals it has received; the paid plan on this site keeps that record.
The list's growth, worked
Visitors times the sign-up rate is the sign-ups; the list times the unsubscribe and bounce rates is the losses; the difference is the net, and the net times the months is where the list will be. The list growth sheet works it, and it is the figure to bring to the board instead of the send count.
The appeal as a campaign with a result
An appeal is a campaign: a send to a segment with a result in gifts. Software that keeps the gifts in the donor database and the send in the email tool cannot say what the appeal returned. The paid plan on this site keeps the campaign with its result against the contacts it went to, and exports it to the donor database.
Nonprofit email marketing software: common questions
What must nonprofit email marketing software carry?
The donor, the member and the subscriber on one contact record with the gift, the renewal and the consent, the appeals as campaigns with results, and the list's growth worked from sign-ups and losses. The free list growth sheet works the growth; the paid plan keeps the record.
How fast does an email list grow?
Sign-ups less unsubscribes and bounces, per month, times the months: 105 a month and 6,260 in a year on the worked example. The free list growth sheet works it from six figures with no account.
Is there a nonprofit price?
Funnelvo Pro is $24 a month for the whole organisation, flat, with no contact tiers; the sheets are free to every organisation, nonprofit or not.
Funnelvo Pro
Keeping what you make
The sheets are free forever. Pro turns them into the record: every contact with how and when they opted in, every list and segment, every campaign with what it sent and what came back, every journey step with its timing and its drop, your company name and logo on the printed sheets, no watermark, and an export when the accountant or the next platform asks for the lot.
- Download as PDF
- No Funnelvo watermark
- Save every sheet and reopen it later
- Your company name and logo on the paperwork
- Export every contact, campaign and journey in one go
- Campaign reminders, journey-step alerts and list-health notices emailed to the sender
- Connect your own Stripe account and get paid online
- Connect your QuickBooks Online or Xero
$24per month, whole business
Start Funnelvo Pro PricingRenews monthly at the price above until you cancel. We email you before any price change.
Will it do what you need for Nonprofit email marketing software?
Tell us what your list needs and we will tell you straight whether Funnelvo Pro does it today, whether it is coming, or whether you need an agency or an enterprise platform instead. A person reads these and replies.
Cite or embed this figure
On the worked example, 8,000 visitors a month at a 2% sign-up adds 160 contacts, 0.8% unsubscribes and 0.3% bounces on 5,000 take 55 back, and the list nets 105 a month to reach 6,260 in twelve months.
Email marketing lead generation (List at the horizon): 6,260, Funnelvo, worked example.
Cite as: "Nonprofit email marketing software, Funnelvo", updated 2026-09-04, https://funnelvo.com/nonprofit-email-marketing-software/.