Nonprofit email marketing software
- List at the horizon
- 6,260
- Sign-ups per month
- 160
- Contacts lost per month
- 55
Every figure on this page is computed from the inputs entered, by the method stated below it. Funnelvo publishes no benchmark open rate, click rate, unsubscribe rate or budget share: the rates and the targets are yours, and the defaults are a worked example to replace with your own figures.
Nonprofit email marketing software is what a nonprofit's one communications lead searches for when the donor list, the member list and the newsletter list are three spreadsheets and the year-end appeal is due. Software for a nonprofit keeps the donor with their gifts, the member with their renewal and the subscriber with their consent on one record, and works how the list grows and shrinks between appeals. This guide walks what a nonprofit's email software must carry, why the list's growth is the figure the board asks for, and how the free list growth sheet on this site works where the list will be in a year from the organization's own figures, with no account.
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Donor, member and subscriber on one record
A donor gave; a member renews; a subscriber opted in. Software that keeps them in three lists sends the appeal to the member who gave last week. Ask for one contact record that carries the gift, the renewal date and the consent, with the appeals it has received; the paid plan on this site keeps that record.
The list's growth, worked
Visitors times the sign-up rate is the sign-ups; the list times the unsubscribe and bounce rates is the losses; the difference is the net, and the net times the months is where the list will be. The list growth sheet works it, and it is the figure to bring to the board instead of the send count.
The appeal as a campaign with a result
An appeal is a campaign: a send to a segment with a result in gifts. Software that keeps the gifts in the donor database and the send in the email tool cannot say what the appeal returned. The paid plan on this site keeps the campaign with its result against the contacts it went to, and exports it to the donor database.
Nonprofit email marketing software: common questions
What must nonprofit email marketing software carry?
The donor, the member and the subscriber on one contact record with the gift, the renewal and the consent, the appeals as campaigns with results, and the list's growth worked from sign-ups and losses. The free list growth sheet works the growth; the paid plan keeps the record.
How fast does an email list grow?
Sign-ups less unsubscribes and bounces, per month, times the months: 105 a month and 6,260 in a year on the worked example. The free list growth sheet works it from six figures with no account.
Is there a nonprofit price?
Funnelvo Pro is $24 a month for the whole organization, flat, with no contact tiers; the sheets are free to every organization, nonprofit or not.
Will it do what you need for Nonprofit email marketing software?
Tell us what your list needs and we will tell you straight whether Funnelvo Pro does it today, whether it is coming, or whether you need an agency or an enterprise platform instead. A person reads these and replies.