Marketing intelligence tools
- Blended cost per customer
- $34.09
- Cost per customer, email
- $8.33
- Cost per customer, search
- $40
- Cost per customer, social
- $50
Every figure on this page is computed from the inputs entered, by the method stated below it. Funnelvo publishes no benchmark open rate, click rate, unsubscribe rate or budget share: the rates and the targets are yours, and the defaults are a worked example to replace with your own figures.
The figures above start from a worked example ($34.09). Change any input and the answer updates as you type.
Download the Marketing intelligence tools worked example (CSV)
This is a channel mix sheet, the figure marketing intelligence tools are bought to produce and a small business works from four invoices and a guess at attribution by hand. Each channel's spend over the customers it won is its cost per customer; total spend over total customers is the blended cost; and email's spend and customers over the totals are its shares of each. Every figure is yours, including the attribution; the sheet publishes no benchmark. Free, on the page, no account; the paid plan keeps the channel and the campaign against every contact so the inputs come from the record.
Cost per customer by channel
$100 of email for 12 customers is $8.33; $800 of search for 20 is $40; $400 of social for 8 is $50; $200 elsewhere for 4 is $50, on the worked example. The attribution is an input because the customer record is the only place it is ever measured.
The blended cost
$1,500 over 44 customers is $34.09 blended. It is the figure a single dashboard reports and the one that hides that email wins customers at a quarter of the blend.
Email's share
Email takes 7% of the spend and wins 27% of the customers on the worked example. The gap between the two shares is the mix decision, and the sheet shows both so it is made on the figure.
Marketing intelligence tools: common questions
How do I work out the cost of a customer by channel?
Each channel's spend over the customers it won: $8.33 for email and $40 for search on the worked example, $34.09 blended. The sheet works four channels from eight figures with no account.
Where do the customers-by-channel figures come from?
From the channel recorded against each customer when they were won, which is a field on the contact record. The paid plan keeps it; the sheet takes whatever your own records say.
Is this a marketing intelligence tool?
It is the arithmetic one should produce, free, from your own spend and customers. Funnelvo pulls nothing from ad platforms and publishes no benchmark.
Funnelvo Pro
Keeping what you make
The sheets are free forever. Pro turns them into the record: every contact with how and when they opted in, every list and segment, every campaign with what it sent and what came back, every journey step with its timing and its drop, your company name and logo on the printed sheets, no watermark, and an export when the accountant or the next platform asks for the lot.
- Download as PDF
- No Funnelvo watermark
- Save every sheet and reopen it later
- Your company name and logo on the paperwork
- Export every contact, campaign and journey in one go
- Campaign reminders, journey-step alerts and list-health notices emailed to the sender
- Connect your own Stripe account and get paid online
- Connect your QuickBooks Online or Xero
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Cite or embed this figure
Marketing intelligence tools (Blended cost per customer): $34.09, Funnelvo, worked example.
Cite as: "Marketing intelligence tools, Funnelvo", updated 2026-09-04, https://funnelvo.com/tools/marketing-intelligence-tools/.