Email marketing cost
- Cost of email marketing per month
- $519
- Computed on this page from the inputs below
- Cost per year
- $6,228
- Computed on this page from the inputs below
- Cost per campaign
- $129.75
- Computed on this page from the inputs below
- Cost per contact per month
- $0.10
- Computed on this page from the inputs below
Every figure on this page is computed from the inputs entered, by the method stated below it. Funnelvo publishes no benchmark open rate, click rate, unsubscribe rate or budget share: the rates and the targets are yours, and the defaults are a worked example to replace with your own figures.
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The figures above start from a worked example ($519). Change any input and the answer updates as you type.
Download the Email marketing cost worked example (CSV)
This is an email marketing cost sheet, the figure a small business asks before the budget and works from the invoices and a guess at the hours. Platform price plus campaigns times hours per campaign times the hourly cost plus the add-ons is the month; times twelve is the year; over campaigns, contacts and sends it is the cost per campaign, per contact and per send, and the labor share says how much of it is time rather than software. Every figure is yours; the sheet publishes no benchmark. Free, on the page, no account; the paid plan keeps every campaign with its hours against the list it went to.
The month
A $24 platform, four campaigns at three hours at $40 an hour and $15 of add-ons is $519 on the worked example. The hours are the part nobody invoices and the part that decides the figure.
Per campaign, per contact, per send
$519 over four campaigns is $129.75 a campaign; over 5,000 contacts is ten cents a contact; over 20,000 sends is three cents a send. The per-send figure is the one to set beside the revenue per email from the ROI sheet.
The labor share
$480 of $519 is 92% labor on the worked example. A cheaper platform with a slower editor raises this share; the sheet shows it so the platform decision is made on the whole cost.
Email marketing cost: common questions
How much does email marketing cost?
Whatever the platform, the hours and the add-ons add up to for your list: $519 a month on the worked example, $6,228 a year. The sheet works it from six figures with no account.
What is the cost per email sent?
The month's cost over contacts times campaigns: three cents on the worked example. Set it beside revenue per email from the ROI sheet and the month is judged.
Should I count my own hours?
Yes. On most small lists the labor is the cost, 92% on the worked example, and a decision made on the platform price alone is made on 8% of the figure.