Marketing intelligence platform
- Blended cost per customer
- $34.09
- Cost per customer, email
- $8.33
- Cost per customer, search
- $40
Every figure on this page is computed from the inputs entered, by the method stated below it. Funnelvo publishes no benchmark open rate, click rate, unsubscribe rate or budget share: the rates and the targets are yours, and the defaults are a worked example to replace with your own figures.
A marketing intelligence platform is what a small business searches for when it is spending on email, search, social and something else and cannot say which one the customers came from. A platform for a small business keeps the spend and the customers by channel and works the cost of a customer for each, so the mix is a decision rather than a habit. This guide walks what a marketing intelligence platform must show a small business, why the blended cost of a customer is the figure that hides the answer, and how the free channel mix sheet on this site works the cost of a customer by channel, from the business's own figures, with no account.
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Spend and customers, by channel
A channel is a spend and a count of customers won; the cost of a customer is one over the other. A platform that reports impressions, sessions and followers has reported the channels' own vanity figures. Ask for spend and customers by channel on one screen; the channel mix sheet works the rest.
The blended figure, unblended
Total spend over total customers is the blended cost, and it hides that one channel wins a quarter of the customers for a twentieth of the spend. The sheet returns each channel's cost beside the blend and email's share of both, and the mix is the decision that follows.
The customer filed against the channel
Intelligence is only as good as the attribution, and attribution is a field on the customer record: which channel, which campaign. The paid plan on this site keeps the channel and the campaign against the contact, so the sheet's inputs come from the record rather than from memory.
Marketing intelligence platform: common questions
What should a marketing intelligence platform show a small business?
Spend and customers by channel, the cost of a customer for each, the blended cost and each channel's share of spend and of customers. The free channel mix sheet on this site works it; the paid plan keeps the channel against the contact.
How is the cost of a customer by channel worked out?
The channel's spend over the customers it won: $8.33 for email and $40 for search on the worked example, $34.09 blended. The free channel mix sheet works four channels from eight figures with no account.
Does Funnelvo pull data from the ad platforms?
No. It keeps what you enter or import, works the sheets on it and exports it. The channel figures are yours, from your own accounts; the sheet publishes no benchmark.
Will it do what you need for Marketing intelligence platform?
Tell us what your list needs and we will tell you straight whether Funnelvo Pro does it today, whether it is coming, or whether you need an agency or an enterprise platform instead. A person reads these and replies.