Email marketing podcasts are where benchmark rates travel, and a benchmark is a figure from an average of lists that are not yours. The email KPI sheet on this site works your own six rates from your own counts, the list health sheet works your own bounce, complaint and unsubscribe rates, and the cost sheet works what your month costs once your hours are counted. The podcasts are for the practice; the figures are yours to work.
Podcasts quote benchmarks; the sheets work your rates
Where benchmark rates travel; the free KPI, list health and cost sheets work your own rates and costs instead. This page supports the guide on what free email marketing tools cover and where the paid record starts, and the figure it turns on is the one the email KPI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email KPI sheet works
Delivered over sent, opens and clicks over delivered, clicks over opens, conversions over clicks and revenue over sent and over clicks: six rates from six counts. On the worked example, 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. For email marketing podcasts, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
For email marketing podcasts, the sheets are the arithmetic and the record is the memory: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other and exportable at any time. Funnelvo Pro is that record at $24 a month, flat, for the whole business; this site is not an agency, sells no lists and sends nothing on anyone's behalf.
Questions people ask about email marketing podcasts
What is email marketing podcasts?
Where benchmark rates travel; the free KPI, list health and cost sheets work your own rates and costs instead.
Which free sheet works the figure behind email marketing podcasts?
The email KPI sheet: 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. Every input is yours and it computes on the page with no account.
Do the sheets need an account?
No. Every sheet computes on the page with no account and no trial clock; an account is only for keeping what was worked out, which is the paid plan's job.