Whether email marketing is worth it is one comparison: revenue per email against cost per send, times the emails sent. The ROI sheet on this site works the first from the send's own rates, three and a half cents an email on the worked example; the cost sheet works the second from the platform, the hours and the add-ons, three cents a send on the worked example. The gap times 20,000 emails is the month's answer, and it is the business's own, not a benchmark's.
Worth it is revenue per email against cost per send
Revenue per email against cost per send, times the emails sent; the free ROI and cost sheets work the two figures from the business's own numbers. This page supports the guide on what free email marketing tools cover and where the paid record starts, and the figure it turns on is the one the email marketing ROI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email marketing ROI sheet works
Contacts times sends is the emails; delivered, click and order rates take it down to orders; orders times order value is the revenue; revenue over emails is revenue per email and over the platform's price is the return. On the worked example, 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. For is email marketing worth it, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
Keeping the record is what the paid plan is for: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing kept against each other with a status, so that the figure this page works comes from the record next month rather than from an export and a guess. Funnelvo Pro is $24 a month for the whole business, flat, with an export at any time; the sheets stay free either way.
Questions people ask about is email marketing worth it
What is is email marketing worth it?
Revenue per email against cost per send, times the emails sent; the free ROI and cost sheets work the two figures from the business's own numbers.
Which free sheet works the figure behind is email marketing worth it?
The email marketing ROI sheet: 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. Every input is yours and it computes on the page with no account.
Does Funnelvo publish benchmark rates?
No. Every rate on every sheet is the business's own, entered from its own sends; the defaults are a worked example to replace. The mailbox providers and the FTC publish the rules and the thresholds, and they are linked below.