Franchise marketing software has one job the single-business products lack: the list belongs to the location and the campaign belongs to the brand, and both have to sit on one record without the brand mailing a customer who only ever visited one store. For a small franchise system of a handful of locations that is a contacts table with a location field and a campaign table with an owner field, and the figures, cost per send, revenue per email, list growth, worked per location. This page is about that record, and the free email marketing cost sheet on this site works a location's month from its own numbers with no account.
The location on the contact
Every contact carries the location that signed them up and the consent that came with it; the brand's campaign goes to the locations that opted in to brand sends, the location's campaign goes to its own list. Software that keeps one list for the system sends the Denver offer to the Austin customer.
The figures, per location
A location's month is its platform share, its hours and its add-ons: $519 on the worked example from the cost sheet on this site, three cents a send. Revenue per email and list growth are worked per location the same way, and the system reads them side by side.
Brand and location on one record
Campaigns with an owner, the brand or the location, and results by location; contacts with a location and a consent; journeys the brand writes and the location runs. The paid plan on this site keeps that record at one flat price for the whole system; the sheets stay free.
Questions people ask about franchise marketing software
What must franchise marketing software keep?
Contacts with a location and consent, campaigns with an owner (brand or location), and the figures worked per location.
What does a location's email month cost?
Its platform share, hours and add-ons: $519 on the worked example, from the free cost sheet.
Can the brand mail every location's list?
Only the contacts who opted in to brand sends; the consent on the contact record decides.