SaaS marketing software is sold to software companies by software companies, and the founder of a small one signs up for five SaaS marketing tools in the first week: a sender, a form builder, a CRM, an analytics dashboard and a landing page tool. A SaaS marketing platform is the promise of one in place of five, and whether it is cheaper is arithmetic: the five subscriptions plus the hours spent moving sign-ups between them, against the platform's price. This page is that arithmetic for a small software company, and the free marketing stack sheet on this site works it from the company's own numbers with no account.
The week-one stack, priced
Five tools at $30 a month and six hours a month of moving data between them at $40 an hour is $390 on the worked example; the switching is the larger figure and the one no invoice shows. The stack sheet on this site works it, and the saving of one platform at $24 is $366 a month.
What the platform must replace
Contacts with their consent and trial state, campaigns with their results, journeys with their steps: three records. A SaaS marketing platform that keeps two of them has left a tool in the stack, and the switching hours with it.
The figures the software should report
Revenue per email, cost per send, sign-ups net of churn, the onboarding journey's conversions and the value of a sign-up: five sheets on this site, free, from the company's own numbers. The paid plan keeps the three records at one flat price.
Questions people ask about saas marketing software
What SaaS marketing software does a small software company need?
One record of contacts, campaigns and journeys, and the arithmetic on top; the free sheets work the arithmetic and the stack sheet prices the alternative.
Is a SaaS marketing platform cheaper than the tools?
By the stack's cost less the platform's price: $366 a month on the worked example, from the free marketing stack sheet.
What hours count as switching?
Exporting, importing and re-entering between tools, from the company's own week; the sheet publishes no benchmark.