Email and sms marketing automation
- Cost per SMS response
- $0.25
- SMS cost per month
- $80
- Email cost per month
- $40
- SMS responses per month
- 320
Every figure on this page is computed from the inputs entered, by the method stated below it. Funnelvo publishes no benchmark open rate, click rate, unsubscribe rate or budget share: the rates and the targets are yours, and the defaults are a worked example to replace with your own figures.
The figures above start from a worked example ($0.25). Change any input and the answer updates as you type.
Download the Email and sms marketing automation worked example (CSV)
This is an SMS and email automation sheet, the figure behind an email and SMS marketing automation decision and the one a small business guesses when it adds text messages to the welcome journey. Contacts times messages per contact times the cost per message is each channel's cost; contacts times messages times the response rate is each channel's responses; and cost over responses is the cost per response, the figure the two channels are compared on. Every rate is yours; the sheet publishes no benchmark. Free, on the page, no account; the paid plan keeps every journey step with its channel and its result.
The cost of each channel
2,000 contacts at two texts a month at two cents is $80; four emails a month at half a cent is $40, on the worked example. The per-message costs are inputs because the carrier and the platform set them and the sheet does not.
Responses by channel
Two texts to 2,000 contacts at 8% is 320 responses; four emails at 1.5% is 120. Response is whatever the journey counts as one, a reply, a click or a booking, and the sheet counts it as the business does.
Cost per response
$80 over 320 is 25 cents a text response; $40 over 120 is 33 cents an email response. The comparison holds only for the responses that matter to the step; the paid plan keeps each step's channel and result so next quarter's rates are measured.
Email and sms marketing automation: common questions
Is SMS or email cheaper per response?
Whichever the business's own rates say: 25 cents a text response against 33 cents an email response on the worked example. The sheet works both from seven figures with no account.
What response rate should I enter?
Your own, from the last few sends on each channel; the worked example's 8% and 1.5% are arithmetic, not benchmarks.
Does Funnelvo send SMS?
No. The paid plan keeps journey steps with their channel and result and exports them; sending stays with the platform or carrier you use, and the sheet prices it from your own rates.
Funnelvo Pro
Keeping what you make
The sheets are free forever. Pro turns them into the record: every contact with how and when they opted in, every list and segment, every campaign with what it sent and what came back, every journey step with its timing and its drop, your company name and logo on the printed sheets, no watermark, and an export when the accountant or the next platform asks for the lot.
- Download as PDF
- No Funnelvo watermark
- Save every sheet and reopen it later
- Your company name and logo on the paperwork
- Export every contact, campaign and journey in one go
- Campaign reminders, journey-step alerts and list-health notices emailed to the sender
- Connect your own Stripe account and get paid online
- Connect your QuickBooks Online or Xero
$24per month, whole business
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Cite or embed this figure
Email and sms marketing automation (Cost per SMS response): $0.25, Funnelvo, worked example.
Cite as: "Email and sms marketing automation, Funnelvo", updated 2026-09-04, https://funnelvo.com/tools/email-and-sms-marketing-automation/.