Email marketing budget
- Email budget per month
- $1,000
- Computed on this page from the inputs below
- Email budget per year
- $12,000
- Computed on this page from the inputs below
- Budget per contact per month
- $0.20
- Computed on this page from the inputs below
- Budget per campaign
- $250
- Computed on this page from the inputs below
Every figure on this page is computed from the inputs entered, by the method stated below it. Funnelvo publishes no benchmark open rate, click rate, unsubscribe rate or budget share: the rates and the targets are yours, and the defaults are a worked example to replace with your own figures.
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The figures above start from a worked example ($1,000). Change any input and the answer updates as you type.
Download the Email marketing budget worked example (CSV)
This is an email marketing budget sheet, the figure a small business needs before the platform decision and works from a rule of thumb by hand. Revenue times the marketing share is the marketing budget; times the email share is the email budget; times twelve is the year; and over contacts and over campaigns it is the budget per contact and per campaign. Every share is yours; the sheet publishes no benchmark. Free, on the page, no account; the paid plan keeps every campaign's cost against the budget so the year is measured rather than assumed.
From revenue to the email budget
$50,000 of revenue a month at 8% to marketing is $4,000; 25% of that to email is $1,000 a month and $12,000 a year, on the worked example. Both shares are inputs because they are the business's decision and the sheet does not make it.
Per contact and per campaign
$1,000 over 5,000 contacts is 20 cents a contact; over four campaigns is $250 a campaign. Set the per-campaign figure beside the cost sheet's $129.75 and the budget has room or it does not.
The budget as a ceiling
The budget is what email may cost, and the cost sheet is what it does cost; the lead value sheet is what the leads it produces are worth. The three sheets together are the whole decision, and each is free on this site.
Email marketing budget: common questions
How much should a small business budget for email marketing?
Whatever share of revenue the business chooses, times email's share of marketing: $1,000 a month on the worked example at 8% and 25%. The sheet works it from five figures and publishes no benchmark.
What is a budget per contact?
The email budget over the list: 20 cents a contact a month on the worked example. It is the figure to set beside a platform's per-contact price.
Does the paid plan track spend against the budget?
It keeps every campaign's cost as you enter it against the campaign, and exports the year; the budget itself is a figure you set, and the sheet works it.