Email marketing for startups is a startup's own list worked as numbers: waitlist sign-ups, early users and investors' introductions, reached by the business itself rather than by an agency, and measured by what a launch sequence returns in first customers. For the founder who is also the marketing department, the list is the waitlist, and this page is about that: what the list is, what the calendar costs it, what a send returns and what record makes the figure repeatable. The customer journey sheet on this site works the figure this page turns on, free, from the business's own numbers, with no account.
The list is the waitlist
A startup's list is the waitlist and the early users, and the send that matters is the launch sequence from sign-up to first purchase. The customer journey sheet works how many of the waitlist become customers step by step at the startup's own rates, and the emails per customer won says whether the sequence is long or just loud.
What the customer journey sheet works for a startup
Leads times each step's rate in turn is the customers; customers times the first order is the revenue; the emails at each step over the customers is the emails per customer won. On the worked example, 300 leads at 60%, 40% and 15% is 11 customers and $2,700 a month, 1,656 emails and 153 emails per customer. For the founder who is also the marketing department, the inputs are the list of waitlist sign-ups, early users and investors' introductions and the rates the last sends produced; the sheet publishes no benchmark for the trade and takes a minute with no account.
Keeping the record
Keeping the record is what the paid plan is for: waitlist sign-ups, early users and investors' introductions, each with their consent and their dates kept against each other with a status, so that the figure this page works comes from the record next month rather than from an export and a guess. Funnelvo Pro is $24 a month for the whole business, flat, with an export at any time; the sheets stay free either way.
Questions people ask about email marketing for startups
What is email marketing for startups?
A startup sending to its own list of waitlist sign-ups, early users and investors' introductions, measured by what a launch sequence returns in first customers. The free customer journey sheet on this site works the figure; the paid plan keeps the list as a record.
Which free sheet works the figure for the founder who is also the marketing department?
The customer journey sheet: 300 leads at 60%, 40% and 15% is 11 customers and $2,700 a month, 1,656 emails and 153 emails per customer. Every input is the business's own and it computes on the page with no account.
Does Funnelvo publish benchmark rates?
No. Every rate on every sheet is the business's own, entered from its own sends; the defaults are a worked example to replace. The mailbox providers and the FTC publish the rules and the thresholds, and they are linked below.