Gym email marketing is a gym or a studio's own list worked as numbers: members, lapsed members and trial sign-ups, reached by the business itself rather than by an agency, and measured by what a trial follow-up returns in memberships. For the owner of a gym or a fitness studio, the list is the member and the trial, and this page is about that: what the list is, what the calendar costs it, what a send returns and what record makes the figure repeatable. The customer journey sheet on this site works the figure this page turns on, free, from the business's own numbers, with no account.
The list is the member and the trial
A gym's list is the members, the lapsed members and the trial sign-ups, and the send that pays is the trial follow-up and the win-back. The customer journey sheet works how many trials become members step by step at the gym's own rates, and the ROI sheet works what the win-back returns from the gym's own reply rate.
What the customer journey sheet works for a gym or a studio
Leads times each step's rate in turn is the customers; customers times the first order is the revenue; the emails at each step over the customers is the emails per customer won. On the worked example, 300 leads at 60%, 40% and 15% is 11 customers and $2,700 a month, 1,656 emails and 153 emails per customer. For the owner of a gym or a fitness studio, the inputs are the list of members, lapsed members and trial sign-ups and the rates the last sends produced; the sheet publishes no benchmark for the trade and takes a minute with no account.
Keeping the record
None of this needs an account, and none of it publishes a benchmark: the sheets compute on the page from the figures entered. The paid plan adds the record, members, lapsed members and trial sign-ups, each with their consent and their dates, so that gym email marketing is worked from what actually happened rather than from what was remembered, at one flat price with the business's own name on the paperwork.
Questions people ask about gym email marketing
What is gym email marketing?
A gym or a studio sending to its own list of members, lapsed members and trial sign-ups, measured by what a trial follow-up returns in memberships. The free customer journey sheet on this site works the figure; the paid plan keeps the list as a record.
Which free sheet works the figure for the owner of a gym or a fitness studio?
The customer journey sheet: 300 leads at 60%, 40% and 15% is 11 customers and $2,700 a month, 1,656 emails and 153 emails per customer. Every input is the business's own and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.