Event email marketing is an event business's own list worked as numbers: past attendees, ticket holders and exhibitors, reached by the business itself rather than by an agency, and measured by what an announcement returns in tickets. For the organiser who runs the event's own list, the list is the attendee, and this page is about that: what the list is, what the calendar costs it, what a send returns and what record makes the figure repeatable. The email marketing ROI sheet on this site works the figure this page turns on, free, from the business's own numbers, with no account.
The list is the attendee
An event's list is past attendees and this year's ticket holders, and the send is the announcement, the early-bird deadline and the week-of note. The ROI sheet works what the announcement returns in tickets from the organiser's own click and order rates, and revenue per email is the figure to compare year to year.
What the email marketing ROI sheet works for an event business
Contacts times sends is the emails; delivered, click and order rates take it down to orders; orders times order value is the revenue; revenue over emails is revenue per email and over the platform's price is the return. On the worked example, 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. For the organiser who runs the event's own list, the inputs are the list of past attendees, ticket holders and exhibitors and the rates the last sends produced; the sheet publishes no benchmark for the trade and takes a minute with no account.
Keeping the record
None of this needs an account, and none of it publishes a benchmark: the sheets compute on the page from the figures entered. The paid plan adds the record, past attendees, ticket holders and exhibitors, each with their consent and their dates, so that event email marketing is worked from what actually happened rather than from what was remembered, at one flat price with the business's own name on the paperwork.
Questions people ask about event email marketing
What is event email marketing?
An event business sending to its own list of past attendees, ticket holders and exhibitors, measured by what an announcement returns in tickets. The free email marketing ROI sheet on this site works the figure; the paid plan keeps the list as a record.
Which free sheet works the figure for the organiser who runs the event's own list?
The email marketing ROI sheet: 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. Every input is the business's own and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.