Email marketing retargeting is a send to the contacts who clicked and did not buy, or who bought once and not again, and it lives or dies on the segment's conversion rate against the whole list's. The email KPI sheet on this site works the segment's rates from its own counts so they can be set beside the list's, and the customer journey sheet works how many of the retargeted reach the order step by step. The paid plan keeps the segment against the contacts so it can be sent to again.
Retargeting the list is a segment and a rate
A send to the contacts who clicked and did not buy, judged by the segment's conversion rate against the list's; the free KPI sheet works both from their counts. This page supports the guide on what email software for an online store must carry, and the figure it turns on is the one the email KPI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email KPI sheet works
Delivered over sent, opens and clicks over delivered, clicks over opens, conversions over clicks and revenue over sent and over clicks: six rates from six counts. On the worked example, 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. For email marketing retargeting, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
What turns email marketing retargeting from a monthly guess into a monthly figure is the record behind the sheet: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, filed against each other so the inputs are read rather than remembered. Funnelvo Pro keeps that record, puts the business's own name on the printed sheets and exports everything; the sheets themselves are free forever.
Questions people ask about email marketing retargeting
What is email marketing retargeting?
A send to the contacts who clicked and did not buy, judged by the segment's conversion rate against the list's; the free KPI sheet works both from their counts.
Which free sheet works the figure behind email marketing retargeting?
The email KPI sheet: 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. Every input is yours and it computes on the page with no account.
Do the sheets need an account?
No. Every sheet computes on the page with no account and no trial clock; an account is only for keeping what was worked out, which is the paid plan's job.