Retail email marketing runs on promotions, and promotions run often; the figure a retailer rarely works is what the frequency costs the list. Two sends a week at 0.2% unsubscribes a send loses 1,040 of 5,000 contacts in a year on the worked example. The send frequency sheet on this site works it for any calendar from the store's own rate, and the ROI sheet works what the promotions return per email so the two figures are decided together.
The promotion, priced in unsubscribes
Promotions sent often to customers with orders; the free send frequency sheet works what the calendar costs the list, and the ROI sheet works what each send returns. This page supports the guide on what email software for an online store must carry, and the figure it turns on is the one the send frequency sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the send frequency sheet works
Sends per week times weeks is the sends; the list times the unsubscribe rate per send times sends is the contacts lost, and the list less those is what is left, with the complaints per month beside it. On the worked example, two sends a week at 0.2% unsubscribes a send loses 1,040 of 5,000 contacts in a year, 87 a month, and leaves 3,960. For retail email marketing, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
The record behind retail email marketing is contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing. Kept as one record with a status, it answers the sheet's inputs next month without an export; kept as a platform report and a spreadsheet, it answers them after an afternoon. Funnelvo Pro keeps the record for $24 a month; the free sheets on this site compute without it.
Questions people ask about retail email marketing
What is retail email marketing?
Promotions sent often to customers with orders; the free send frequency sheet works what the calendar costs the list, and the ROI sheet works what each send returns.
Which free sheet works the figure behind retail email marketing?
The send frequency sheet: Two sends a week at 0.2% unsubscribes a send loses 1,040 of 5,000 contacts in a year, 87 a month, and leaves 3,960. Every input is yours and it computes on the page with no account.
Is Funnelvo an agency?
No. It is software: free sheets that work the figures and a paid plan that keeps the record. It sells no lists, runs no ads and sends nothing on anyone's behalf.