Email marketing retail is a retail store's own list worked as numbers: customers, loyalty members and sign-ups from the counter, reached by the business itself rather than by an agency, and measured by what a promotion send returns in orders. For the owner of a store, online or on the street, retailers send often, and pay for it, and this page is about that: what the list is, what the calendar costs it, what a send returns and what record makes the figure repeatable. The send frequency sheet on this site works the figure this page turns on, free, from the business's own numbers, with no account.
Retailers send often, and pay for it
A retailer sends more than most, and the send frequency sheet works what a weekly promotion costs the list in unsubscribes at the store's own rate over a year: 1,040 of 5,000 contacts at 0.2% a send on the worked example, which is the trade the calendar makes.
What the send frequency sheet works for a retail store
Sends per week times weeks is the sends; the list times the unsubscribe rate per send times sends is the contacts lost, and the list less those is what is left, with the complaints per month beside it. On the worked example, two sends a week at 0.2% unsubscribes a send loses 1,040 of 5,000 contacts in a year, 87 a month, and leaves 3,960. For the owner of a store, online or on the street, the inputs are the list of customers, loyalty members and sign-ups from the counter and the rates the last sends produced; the sheet publishes no benchmark for the trade and takes a minute with no account.
Keeping the record
Keeping the record is what the paid plan is for: customers, loyalty members and sign-ups from the counter, each with their consent and their dates kept against each other with a status, so that the figure this page works comes from the record next month rather than from an export and a guess. Funnelvo Pro is $24 a month for the whole business, flat, with an export at any time; the sheets stay free either way.
Questions people ask about email marketing retail
What is email marketing retail?
A retail store sending to its own list of customers, loyalty members and sign-ups from the counter, measured by what a promotion send returns in orders. The free send frequency sheet on this site works the figure; the paid plan keeps the list as a record.
Which free sheet works the figure for the owner of a store, online or on the street?
The send frequency sheet: Two sends a week at 0.2% unsubscribes a send loses 1,040 of 5,000 contacts in a year, 87 a month, and leaves 3,960. Every input is the business's own and it computes on the page with no account.
Does Funnelvo publish benchmark rates?
No. Every rate on every sheet is the business's own, entered from its own sends; the defaults are a worked example to replace. The mailbox providers and the FTC publish the rules and the thresholds, and they are linked below.