The best email marketing for a nonprofit is decided by two things: whether the platform keeps the donor, the member and the subscriber as one record, and whether the list grows between appeals. This site publishes no ranking, on purpose; it publishes the list growth sheet, which works where the list will be in a year from the organisation's own sign-ups and losses, and the paid plan, which keeps the contact with the gifts and the appeals against it at one flat price.
Best, decided by the record and the growth
Decided by the donor record and the list's growth rather than a ranking; the free list growth sheet works the growth, and the paid plan keeps the record. This page supports the guide on what a nonprofit's email software must carry, and the figure it turns on is the one the list growth sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the list growth sheet works
Visitors times the sign-up rate is the sign-ups; the list times the unsubscribe and bounce rates is the losses; the difference is the net per month and the list at the horizon. On the worked example, 8,000 visitors at 2% adds 160 a month, 0.8% unsubscribes and 0.3% bounces on 5,000 take 55, and the list nets 105 to reach 6,260 in a year. For best email marketing for nonprofits, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
Every figure on this page is arithmetic on the business's own numbers, and the number that makes it repeatable is the record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept with their dates and their consent. The paid plan on this site keeps that record for $24 a month, however large the list, and the free sheets go on working without it.
Questions people ask about best email marketing for nonprofits
What is best email marketing for nonprofits?
Decided by the donor record and the list's growth rather than a ranking; the free list growth sheet works the growth, and the paid plan keeps the record.
Which free sheet works the figure behind best email marketing for nonprofits?
The list growth sheet: 8,000 visitors at 2% adds 160 a month, 0.8% unsubscribes and 0.3% bounces on 5,000 take 55, and the list nets 105 to reach 6,260 in a year. Every input is yours and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.