SMS marketing best practices for a small business come down to three: consent recorded before the first text, because the TCPA and the carriers require it; a cadence the list will tolerate, because a text is louder than an email; and the cost per response worked before the channel is judged. SMS marketing ROI is that third figure, and the free SMS and email automation sheet on this site works it beside email's from the business's own numbers with no account. SMS marketing examples and examples of SMS marketing worth copying are the ones that fit those three: an appointment reminder, a back-in-stock note, a one-day offer to people who asked for it.
Consent, recorded
A text needs the recipient's prior express consent for marketing, and the record of when and how it was given is the business's defence; the FCC's TCPA page and the FTC's guidance are the rules, and this site restates neither. The paid plan keeps the consent against the contact with its date and source, so the question is a lookup.
Cadence and the response rate
Two texts a month to 2,000 contacts at 8% response is 320 responses on the worked example; four a month does not double it, it doubles the opt-outs. The cadence is the business's own decision, and the SMS and email automation sheet on this site works what each cadence costs and returns.
SMS marketing ROI, per response
$80 of texts for 320 responses is 25 cents a response against 33 cents for email on the worked example; the response is whatever the campaign counts as one, a reply, a click or a booking. That is the ROI figure to compare channels on, and the examples worth sending are the ones whose response is worth more than the cost of getting it.
Questions people ask about sms marketing best practices
What are the SMS marketing best practices?
Consent recorded before the first text, a cadence the list tolerates, and the cost per response worked before the channel is judged; the free SMS and email sheet works the last.
What is a good SMS marketing example?
One the recipient asked for: an appointment reminder, a back-in-stock note, a short-lived offer to people who opted in. The response is the measure.
How is SMS marketing ROI worked out?
Texts times cost per text over the responses they produced: 25 cents a response on the worked example, beside email's 33 cents.