The best market intelligence tool for a small business is the one whose inputs are already on the business's records, because the tool's whole output is spend over customers by channel. This site publishes no ranking; the channel mix sheet performs the division for four channels free, and the paid plan keeps the channel and the campaign against each contact so the division is a lookup rather than a data-entry afternoon.
One tool, or one division done from the record
The one whose inputs are on the record; the free channel mix sheet performs the division, and the paid plan keeps the channel against each contact. This page supports the guide on what a marketing intelligence platform must show a small business, and the figure it turns on is the one the channel mix sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the channel mix sheet works
Each channel's spend over the customers it won is its cost per customer; total spend over total customers is the blend; email's spend and customers over the totals are its shares of each. On the worked example, $100 of email for 12 customers is $8.33 against $40 for search and $34.09 blended, with email at 7% of the spend and 27% of the customers. For best market intelligence tool, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
Every figure on this page is arithmetic on the business's own numbers, and the number that makes it repeatable is the record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept with their dates and their consent. The paid plan on this site keeps that record for $24 a month, however large the list, and the free sheets go on working without it.
Questions people ask about best market intelligence tool
What is best market intelligence tool?
The one whose inputs are on the record; the free channel mix sheet performs the division, and the paid plan keeps the channel against each contact.
Which free sheet works the figure behind best market intelligence tool?
The channel mix sheet: $100 of email for 12 customers is $8.33 against $40 for search and $34.09 blended, with email at 7% of the spend and 27% of the customers. Every input is yours and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.