The best deliverability in email marketing is a sender whose bounce, complaint and unsubscribe rates stay low, because those are the three rates the mailbox providers judge on, and their guidelines name them. The list health sheet on this site works the three from the period's counts, 1.5%, 0.03% and 0.2% on the worked example, and the engaged share it returns is the list that sends should go to. This site publishes no threshold; the providers do, and they change.
Deliverability is three rates you can work
A sender whose bounce, complaint and unsubscribe rates stay low; the free list health sheet works the three from the period's counts, and the providers publish the thresholds. This page supports the guide on what an email marketing solution must carry for a small business, and the figure it turns on is the one the list health sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the list health sheet works
Bounces, complaints and unsubscribes over sent are the three rates a mailbox provider judges a sender on; inactive over the list is the inactive share; the list less the inactive is the engaged list. On the worked example, 300 bounces, 6 complaints and 40 unsubscribes over 20,000 sent are 1.5%, 0.03% and 0.2%, and 1,500 inactive of 5,000 leaves 3,500 engaged, 70%. For best deliverability email marketing, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
None of this needs an account, and none of it publishes a benchmark: the sheets compute on the page from the figures entered. The paid plan adds the record, contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, so that best deliverability email marketing is worked from what actually happened rather than from what was remembered, at one flat price with the business's own name on the paperwork.
Questions people ask about best deliverability email marketing
What is best deliverability email marketing?
A sender whose bounce, complaint and unsubscribe rates stay low; the free list health sheet works the three from the period's counts, and the providers publish the thresholds.
Which free sheet works the figure behind best deliverability email marketing?
The list health sheet: 300 bounces, 6 complaints and 40 unsubscribes over 20,000 sent are 1.5%, 0.03% and 0.2%, and 1,500 inactive of 5,000 leaves 3,500 engaged, 70%. Every input is yours and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.