An ecommerce email marketing strategy is three journeys and a calendar: welcome to first order, cart to recovered cart, order to reorder, and the promotions between. The customer journey sheet on this site works how many leads become customers through a journey at the store's own step rates, the send frequency sheet works what the promotions cost the list, and the ROI sheet works what each returns per email. The strategy is the three figures decided together.
Three journeys and a calendar
Three journeys (welcome, cart, reorder) and a promotion calendar, worked as figures; the free journey, send frequency and ROI sheets work them from the store's own rates. This page supports the guide on what email software for an online store must carry, and the figure it turns on is the one the customer journey sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the customer journey sheet works
Leads times each step's rate in turn is the customers; customers times the first order is the revenue; the emails at each step over the customers is the emails per customer won. On the worked example, 300 leads at 60%, 40% and 15% is 11 customers and $2,700 a month, 1,656 emails and 153 emails per customer. For ecommerce email marketing strategy, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
None of this needs an account, and none of it publishes a benchmark: the sheets compute on the page from the figures entered. The paid plan adds the record, contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, so that ecommerce email marketing strategy is worked from what actually happened rather than from what was remembered, at one flat price with the business's own name on the paperwork.
Questions people ask about ecommerce email marketing strategy
What is ecommerce email marketing strategy?
Three journeys (welcome, cart, reorder) and a promotion calendar, worked as figures; the free journey, send frequency and ROI sheets work them from the store's own rates.
Which free sheet works the figure behind ecommerce email marketing strategy?
The customer journey sheet: 300 leads at 60%, 40% and 15% is 11 customers and $2,700 a month, 1,656 emails and 153 emails per customer. Every input is yours and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.