Email marketing for retailers is a retail store's own list worked as numbers: customers, loyalty members and sign-ups from the counter, reached by the business itself rather than by an agency, and measured by what a promotion send returns in orders. For the owner of a store, online or on the street, the list is the customer with orders, and this page is about that: what the list is, what the calendar costs it, what a send returns and what record makes the figure repeatable. The email marketing ROI sheet on this site works the figure this page turns on, free, from the business's own numbers, with no account.
The list is the customer with orders
A store's list is the customer with their orders, so the promotion goes to the people who bought the category and the restock note goes to the people who bought the item. The ROI sheet works what a month of promotions returns in orders from the store's own click and order rates, and revenue per email is the figure to carry from month to month.
What the email marketing ROI sheet works for a retail store
Contacts times sends is the emails; delivered, click and order rates take it down to orders; orders times order value is the revenue; revenue over emails is revenue per email and over the platform's price is the return. On the worked example, 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. For the owner of a store, online or on the street, the inputs are the list of customers, loyalty members and sign-ups from the counter and the rates the last sends produced; the sheet publishes no benchmark for the trade and takes a minute with no account.
Keeping the record
What turns email marketing for retailers from a monthly guess into a monthly figure is the record behind the sheet: customers, loyalty members and sign-ups from the counter, each with their consent and their dates, filed against each other so the inputs are read rather than remembered. Funnelvo Pro keeps that record, puts the business's own name on the printed sheets and exports everything; the sheets themselves are free forever.
Questions people ask about email marketing for retailers
What is email marketing for retailers?
A retail store sending to its own list of customers, loyalty members and sign-ups from the counter, measured by what a promotion send returns in orders. The free email marketing ROI sheet on this site works the figure; the paid plan keeps the list as a record.
Which free sheet works the figure for the owner of a store, online or on the street?
The email marketing ROI sheet: 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. Every input is the business's own and it computes on the page with no account.
Do the sheets need an account?
No. Every sheet computes on the page with no account and no trial clock; an account is only for keeping what was worked out, which is the paid plan's job.