Email marketing for contractors is a contracting business's own list worked as numbers: past clients, open estimates and referral partners, reached by the business itself rather than by an agency, and measured by what a follow-up send returns in signed estimates. For the owner of a contracting business, the calendar follows the jobs, and this page is about that: what the list is, what the calendar costs it, what a send returns and what record makes the figure repeatable. The send frequency sheet on this site works the figure this page turns on, free, from the business's own numbers, with no account.
The calendar follows the jobs
A contractor sends when there is something to say: a season opening, a crew freed up, a material price about to move. The send frequency sheet works what a year of that calendar costs the list in unsubscribes at the company's own rate, so the calendar is set on the figure rather than a habit.
What the send frequency sheet works for a contracting business
Sends per week times weeks is the sends; the list times the unsubscribe rate per send times sends is the contacts lost, and the list less those is what is left, with the complaints per month beside it. On the worked example, two sends a week at 0.2% unsubscribes a send loses 1,040 of 5,000 contacts in a year, 87 a month, and leaves 3,960. For the owner of a contracting business, the inputs are the list of past clients, open estimates and referral partners and the rates the last sends produced; the sheet publishes no benchmark for the trade and takes a minute with no account.
Keeping the record
The record behind email marketing for contractors is past clients, open estimates and referral partners, each with their consent and their dates. Kept as one record with a status, it answers the sheet's inputs next month without an export; kept as a platform report and a spreadsheet, it answers them after an afternoon. Funnelvo Pro keeps the record for $24 a month; the free sheets on this site compute without it.
Questions people ask about email marketing for contractors
What is email marketing for contractors?
A contracting business sending to its own list of past clients, open estimates and referral partners, measured by what a follow-up send returns in signed estimates. The free send frequency sheet on this site works the figure; the paid plan keeps the list as a record.
Which free sheet works the figure for the owner of a contracting business?
The send frequency sheet: Two sends a week at 0.2% unsubscribes a send loses 1,040 of 5,000 contacts in a year, 87 a month, and leaves 3,960. Every input is the business's own and it computes on the page with no account.
Is Funnelvo an agency?
No. It is software: free sheets that work the figures and a paid plan that keeps the record. It sells no lists, runs no ads and sends nothing on anyone's behalf.