Email marketing for events is an event business's own list worked as numbers: past attendees, ticket holders and exhibitors, reached by the business itself rather than by an agency, and measured by what an announcement returns in tickets. For the organiser who runs the event's own list, the calendar is the countdown, and this page is about that: what the list is, what the calendar costs it, what a send returns and what record makes the figure repeatable. The send frequency sheet on this site works the figure this page turns on, free, from the business's own numbers, with no account.
The calendar is the countdown
An event's calendar is a countdown: announcement, early bird, last call, week of, day after. The send frequency sheet works what that burst plus the between-events note costs the list in unsubscribes at the organiser's own rate, so the countdown is set on the figure.
What the send frequency sheet works for an event business
Sends per week times weeks is the sends; the list times the unsubscribe rate per send times sends is the contacts lost, and the list less those is what is left, with the complaints per month beside it. On the worked example, two sends a week at 0.2% unsubscribes a send loses 1,040 of 5,000 contacts in a year, 87 a month, and leaves 3,960. For the organiser who runs the event's own list, the inputs are the list of past attendees, ticket holders and exhibitors and the rates the last sends produced; the sheet publishes no benchmark for the trade and takes a minute with no account.
Keeping the record
What turns email marketing for events from a monthly guess into a monthly figure is the record behind the sheet: past attendees, ticket holders and exhibitors, each with their consent and their dates, filed against each other so the inputs are read rather than remembered. Funnelvo Pro keeps that record, puts the business's own name on the printed sheets and exports everything; the sheets themselves are free forever.
Questions people ask about email marketing for events
What is email marketing for events?
An event business sending to its own list of past attendees, ticket holders and exhibitors, measured by what an announcement returns in tickets. The free send frequency sheet on this site works the figure; the paid plan keeps the list as a record.
Which free sheet works the figure for the organiser who runs the event's own list?
The send frequency sheet: Two sends a week at 0.2% unsubscribes a send loses 1,040 of 5,000 contacts in a year, 87 a month, and leaves 3,960. Every input is the business's own and it computes on the page with no account.
Do the sheets need an account?
No. Every sheet computes on the page with no account and no trial clock; an account is only for keeping what was worked out, which is the paid plan's job.