Contractor email marketing is a contracting business's own list worked as numbers: past clients, open estimates and referral partners, reached by the business itself rather than by an agency, and measured by what a follow-up send returns in signed estimates. For the owner of a contracting business, the list is the estimate book, and this page is about that: what the list is, what the calendar costs it, what a send returns and what record makes the figure repeatable. The email marketing ROI sheet on this site works the figure this page turns on, free, from the business's own numbers, with no account.
The list is the estimate book
A contractor's list is the estimate book: every job quoted, won or lost, with the client and the referral source. The send that pays is the follow-up on the open estimate and the check-in on last year's client, and the ROI sheet works what a month of those returns from the rates the last sends produced.
What the email marketing ROI sheet works for a contracting business
Contacts times sends is the emails; delivered, click and order rates take it down to orders; orders times order value is the revenue; revenue over emails is revenue per email and over the platform's price is the return. On the worked example, 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. For the owner of a contracting business, the inputs are the list of past clients, open estimates and referral partners and the rates the last sends produced; the sheet publishes no benchmark for the trade and takes a minute with no account.
Keeping the record
For contractor email marketing, the sheets are the arithmetic and the record is the memory: past clients, open estimates and referral partners, each with their consent and their dates, kept against each other and exportable at any time. Funnelvo Pro is that record at $24 a month, flat, for the whole business; this site is not an agency, sells no lists and sends nothing on anyone's behalf.
Questions people ask about contractor email marketing
What is contractor email marketing?
A contracting business sending to its own list of past clients, open estimates and referral partners, measured by what a follow-up send returns in signed estimates. The free email marketing ROI sheet on this site works the figure; the paid plan keeps the list as a record.
Which free sheet works the figure for the owner of a contracting business?
The email marketing ROI sheet: 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. Every input is the business's own and it computes on the page with no account.
Do the sheets need an account?
No. Every sheet computes on the page with no account and no trial clock; an account is only for keeping what was worked out, which is the paid plan's job.