Email marketing for artists is a working artist's own list worked as numbers: collectors, show attendees and print buyers, reached by the business itself rather than by an agency, and measured by what a new-work send returns in sales. For the artist who sells their own work, the list is the collector, and this page is about that: what the list is, what the calendar costs it, what a send returns and what record makes the figure repeatable. The email marketing ROI sheet on this site works the figure this page turns on, free, from the business's own numbers, with no account.
The list is the collector
An artist's list is the collectors and the people who came to the show, and the send is the new work, the show date and the print run. The ROI sheet works what a new-work send returns in sales from the artist's own click and order rates, and revenue per email is the figure that survives a list that grows slowly.
What the email marketing ROI sheet works for a working artist
Contacts times sends is the emails; delivered, click and order rates take it down to orders; orders times order value is the revenue; revenue over emails is revenue per email and over the platform's price is the return. On the worked example, 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. For the artist who sells their own work, the inputs are the list of collectors, show attendees and print buyers and the rates the last sends produced; the sheet publishes no benchmark for the trade and takes a minute with no account.
Keeping the record
The sheets compute; the paid plan keeps. For email marketing for artists, the record that matters is collectors, show attendees and print buyers, each with their consent and their dates, and once it is one record rather than a platform export and a spreadsheet, the sheet's inputs are a lookup. Funnelvo Pro keeps it at one flat price, brands the paperwork and exports the lot; nothing on this site is an agency's service.
Questions people ask about email marketing for artists
What is email marketing for artists?
A working artist sending to its own list of collectors, show attendees and print buyers, measured by what a new-work send returns in sales. The free email marketing ROI sheet on this site works the figure; the paid plan keeps the list as a record.
Which free sheet works the figure for the artist who sells their own work?
The email marketing ROI sheet: 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. Every input is the business's own and it computes on the page with no account.
Is Funnelvo an agency?
No. It is software: free sheets that work the figures and a paid plan that keeps the record. It sells no lists, runs no ads and sends nothing on anyone's behalf.