For a small business the email review is three questions: what did it cost, what did it return, and is the list bigger than last quarter. The cost sheet counts the platform, the hours and the add-ons; the ROI sheet takes the last sends' rates to revenue per email; the list growth sheet nets the sign-ups against the unsubscribes and bounces. Each is free on this site and each takes a minute from the business's own figures, which is the whole point of doing it as arithmetic.
The review a small business runs once a quarter
Cost, return and list growth, worked once a quarter from the business's own figures; the three free sheets on this site are the review. This page supports the guide on what free email marketing tools cover and where the paid record starts, and the figure it turns on is the one the email marketing ROI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email marketing ROI sheet works
Contacts times sends is the emails; delivered, click and order rates take it down to orders; orders times order value is the revenue; revenue over emails is revenue per email and over the platform's price is the return. On the worked example, 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. For email marketing small business, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
A sheet worked once is a guess made carefully; a sheet worked from the record every month is a measurement. For email marketing small business the record is contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, and the paid plan on this site keeps it at one flat price with an export at any time, while the sheets stay free and need no account.
Questions people ask about email marketing small business
What is email marketing small business?
Cost, return and list growth, worked once a quarter from the business's own figures; the three free sheets on this site are the review.
Which free sheet works the figure behind email marketing small business?
The email marketing ROI sheet: 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. Every input is yours and it computes on the page with no account.
Does Funnelvo publish benchmark rates?
No. Every rate on every sheet is the business's own, entered from its own sends; the defaults are a worked example to replace. The mailbox providers and the FTC publish the rules and the thresholds, and they are linked below.