Small business email marketing is one person with one list and no time, which is why the figures matter more than the features: what the month costs once the hours are counted, what it returns, and whether the list is growing. The cost sheet on this site works the first, the ROI sheet the second and the list growth sheet the third, each from the business's own numbers, and together they are the whole review a small business needs before the next platform invoice.
One person, one list, one set of figures
The practice run by one person for one list; the free cost, ROI and list growth sheets work the three figures that judge it, from the business's own numbers. This page supports the guide on what a small business marketing app must carry when one person runs the marketing, and the figure it turns on is the one the email marketing cost sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email marketing cost sheet works
Platform price plus campaigns times hours times the hourly cost plus the add-ons is the month, and over campaigns, contacts and sends it is the cost per campaign, per contact and per send, with the labour share beside it. On the worked example, a $24 platform, four campaigns at three hours at $40 an hour and $15 of add-ons is $519 a month, $129.75 a campaign, ten cents a contact, three cents a send and 92% labour. For small business email marketing, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
Every figure on this page is arithmetic on the business's own numbers, and the number that makes it repeatable is the record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept with their dates and their consent. The paid plan on this site keeps that record for $24 a month, however large the list, and the free sheets go on working without it.
Questions people ask about small business email marketing
What is small business email marketing?
The practice run by one person for one list; the free cost, ROI and list growth sheets work the three figures that judge it, from the business's own numbers.
Which free sheet works the figure behind small business email marketing?
The email marketing cost sheet: A $24 platform, four campaigns at three hours at $40 an hour and $15 of add-ons is $519 a month, $129.75 a campaign, ten cents a contact, three cents a send and 92% labour. Every input is yours and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.