The cost of email marketing is most useful per contact and per send, because those are the figures a platform's price and a send's return can be set against. The cost sheet on this site works the month from the platform, the hours and the add-ons and returns it per campaign, per contact and per send: ten cents a contact and three cents a send on the worked example. Set the per-send figure beside revenue per email from the ROI sheet and the practice is judged.
Per contact and per send
The month's cost returned per contact and per send, ten cents and three cents on the worked example, so a platform's price and a send's return can be set against it; the free cost sheet works it. This page supports the guide on what free email marketing tools cover and where the paid record starts, and the figure it turns on is the one the email marketing cost sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email marketing cost sheet works
Platform price plus campaigns times hours times the hourly cost plus the add-ons is the month, and over campaigns, contacts and sends it is the cost per campaign, per contact and per send, with the labour share beside it. On the worked example, a $24 platform, four campaigns at three hours at $40 an hour and $15 of add-ons is $519 a month, $129.75 a campaign, ten cents a contact, three cents a send and 92% labour. For cost of email marketing, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
A sheet worked once is a guess made carefully; a sheet worked from the record every month is a measurement. For cost of email marketing the record is contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, and the paid plan on this site keeps it at one flat price with an export at any time, while the sheets stay free and need no account.
Questions people ask about cost of email marketing
What is cost of email marketing?
The month's cost returned per contact and per send, ten cents and three cents on the worked example, so a platform's price and a send's return can be set against it; the free cost sheet works it.
Which free sheet works the figure behind cost of email marketing?
The email marketing cost sheet: A $24 platform, four campaigns at three hours at $40 an hour and $15 of add-ons is $519 a month, $129.75 a campaign, ten cents a contact, three cents a send and 92% labour. Every input is yours and it computes on the page with no account.
Does Funnelvo publish benchmark rates?
No. Every rate on every sheet is the business's own, entered from its own sends; the defaults are a worked example to replace. The mailbox providers and the FTC publish the rules and the thresholds, and they are linked below.