Email marketing is the practice of sending to a list you own, and for a small business it is the channel whose whole economics fit on one page: what a send costs, what it returns, what the list gains from sign-ups and loses from unsubscribes, and what a lead from it is worth. Every other channel rents its audience; this one is kept. This page is the practice as arithmetic rather than advice, and it points at the sheet that works each figure from your own numbers.
The practice, worked as numbers
Sending to a list the business owns, measured by what it returns against what it costs: revenue per email, cost per send, net list growth and the value of a lead. The free sheets on this site work each from your own figures. This page supports the guide on what an email marketing solution must carry for a small business, and the figure it turns on is the one the email marketing ROI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email marketing ROI sheet works
Contacts times sends is the emails; delivered, click and order rates take it down to orders; orders times order value is the revenue; revenue over emails is revenue per email and over the platform's price is the return. On the worked example, 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. For email marketing, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
None of this needs an account, and none of it publishes a benchmark: the sheets compute on the page from the figures entered. The paid plan adds the record, contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, so that email marketing is worked from what actually happened rather than from what was remembered, at one flat price with the business's own name on the paperwork.
Questions people ask about email marketing
What is email marketing?
Sending to a list the business owns, measured by what it returns against what it costs: revenue per email, cost per send, net list growth and the value of a lead. The free sheets on this site work each from your own figures.
Which free sheet works the figure behind email marketing?
The email marketing ROI sheet: 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. Every input is yours and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.