White label email marketing is a platform sold under another company's name, usually an agency's, so the client sees the agency's brand on the login and the footer. For the agency the questions are the margin between the white-label price and the client's, and whether the record exports when the client leaves; for the client the questions are the same as for any platform. The cost sheet on this site works what the client's month costs once the hours are counted, and the paid plan on this site puts the business's own name on the paperwork without a white-label tier.
White label is the vendor's name off the footer
A platform resold under an agency's brand; the arithmetic for the client is the same, and the free cost sheet works it. Funnelvo Pro puts the business's own name on every sheet at one flat price. This page supports the guide on what an email marketing solution must carry for a small business, and the figure it turns on is the one the email marketing cost sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email marketing cost sheet works
Platform price plus campaigns times hours times the hourly cost plus the add-ons is the month, and over campaigns, contacts and sends it is the cost per campaign, per contact and per send, with the labour share beside it. On the worked example, a $24 platform, four campaigns at three hours at $40 an hour and $15 of add-ons is $519 a month, $129.75 a campaign, ten cents a contact, three cents a send and 92% labour. For white label email marketing, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
The record behind white label email marketing is contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing. Kept as one record with a status, it answers the sheet's inputs next month without an export; kept as a platform report and a spreadsheet, it answers them after an afternoon. Funnelvo Pro keeps the record for $24 a month; the free sheets on this site compute without it.
Questions people ask about white label email marketing
What is white label email marketing?
A platform resold under an agency's brand; the arithmetic for the client is the same, and the free cost sheet works it. Funnelvo Pro puts the business's own name on every sheet at one flat price.
Which free sheet works the figure behind white label email marketing?
The email marketing cost sheet: A $24 platform, four campaigns at three hours at $40 an hour and $15 of add-ons is $519 a month, $129.75 a campaign, ten cents a contact, three cents a send and 92% labour. Every input is yours and it computes on the page with no account.
Is Funnelvo an agency?
No. It is software: free sheets that work the figures and a paid plan that keeps the record. It sells no lists, runs no ads and sends nothing on anyone's behalf.