A case study on email marketing is worth reading when it shows the same six rates before and after, from the same list, with the change named: delivery, open, click, click-to-open, conversion and revenue per email. The email KPI sheet on this site works the six from any campaign's counts, so a business can write its own case study from two months of its own sends; a case study without the counts is a testimonial.
A case study is a before and an after, with the same six rates
A before and an after on the same six rates from the same list; the free KPI sheet works the rates from any campaign's counts so the business writes its own. This page supports the guide on what an email marketing solution must carry for a small business, and the figure it turns on is the one the email KPI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email KPI sheet works
Delivered over sent, opens and clicks over delivered, clicks over opens, conversions over clicks and revenue over sent and over clicks: six rates from six counts. On the worked example, 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. For case study on email marketing, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
Every figure on this page is arithmetic on the business's own numbers, and the number that makes it repeatable is the record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept with their dates and their consent. The paid plan on this site keeps that record for $24 a month, however large the list, and the free sheets go on working without it.
Questions people ask about case study on email marketing
What is case study on email marketing?
A before and an after on the same six rates from the same list; the free KPI sheet works the rates from any campaign's counts so the business writes its own.
Which free sheet works the figure behind case study on email marketing?
The email KPI sheet: 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. Every input is yours and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.