A marketing email template is the layout, and it earns its keep by what is merged into it from the record: the name, the last order, the due date, the unit. A template without the merge is a flyer sent to everyone. The email KPI sheet on this site works what a template's sends produce in delivery, open, click and conversion rates from the platform's counts, which is the only test of a template that matters, and the paid plan keeps each campaign's rates so two templates are compared on the figure.
A template is a layout with the figures merged in
The layout of a send, judged by the rates its sends produce; the free KPI sheet works those rates from the counts, and the paid plan keeps them per campaign. This page supports the guide on what an email marketing solution must carry for a small business, and the figure it turns on is the one the email KPI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email KPI sheet works
Delivered over sent, opens and clicks over delivered, clicks over opens, conversions over clicks and revenue over sent and over clicks: six rates from six counts. On the worked example, 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. For marketing email template, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
The record behind marketing email template is contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing. Kept as one record with a status, it answers the sheet's inputs next month without an export; kept as a platform report and a spreadsheet, it answers them after an afternoon. Funnelvo Pro keeps the record for $24 a month; the free sheets on this site compute without it.
Questions people ask about marketing email template
What is marketing email template?
The layout of a send, judged by the rates its sends produce; the free KPI sheet works those rates from the counts, and the paid plan keeps them per campaign.
Which free sheet works the figure behind marketing email template?
The email KPI sheet: 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. Every input is yours and it computes on the page with no account.
Is Funnelvo an agency?
No. It is software: free sheets that work the figures and a paid plan that keeps the record. It sells no lists, runs no ads and sends nothing on anyone's behalf.