An email marketing case study is a before and an after with the same rates from the same list, and any business with two months of sends can write its own: the email KPI sheet on this site works delivery, open, click, click-to-open, conversion and revenue per email from each month's counts, and the change between them, with what was changed, is the case study. A case study without the counts is a testimonial.
Write your own from two months of counts
A before and after on the same rates from the same list; the free KPI sheet works the rates from each month's counts so any business writes its own. This page supports the guide on what an email marketing solution must carry for a small business, and the figure it turns on is the one the email KPI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email KPI sheet works
Delivered over sent, opens and clicks over delivered, clicks over opens, conversions over clicks and revenue over sent and over clicks: six rates from six counts. On the worked example, 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. For email marketing case study, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
A sheet worked once is a guess made carefully; a sheet worked from the record every month is a measurement. For email marketing case study the record is contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, and the paid plan on this site keeps it at one flat price with an export at any time, while the sheets stay free and need no account.
Questions people ask about email marketing case study
What is email marketing case study?
A before and after on the same rates from the same list; the free KPI sheet works the rates from each month's counts so any business writes its own.
Which free sheet works the figure behind email marketing case study?
The email KPI sheet: 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. Every input is yours and it computes on the page with no account.
Does Funnelvo publish benchmark rates?
No. Every rate on every sheet is the business's own, entered from its own sends; the defaults are a worked example to replace. The mailbox providers and the FTC publish the rules and the thresholds, and they are linked below.