Automotive email marketing is an auto dealer or repair shop's own list worked as numbers: sold-vehicle customers, service customers and open leads, reached by the business itself rather than by an agency, and measured by what a service reminder returns in booked appointments. For the owner or the one marketer in a dealership or a repair shop, the list is the vehicle, and this page is about that: what the list is, what the calendar costs it, what a send returns and what record makes the figure repeatable. The email marketing ROI sheet on this site works the figure this page turns on, free, from the business's own numbers, with no account.
The list is the vehicle
An automotive list is the vehicle with its owner: the sale date, the mileage at the last service and the next service due, so the reminder goes out by the odometer rather than the calendar. The ROI sheet works what a month of reminders and offers returns in booked appointments from the shop's own rates.
What the email marketing ROI sheet works for an auto dealer or repair shop
Contacts times sends is the emails; delivered, click and order rates take it down to orders; orders times order value is the revenue; revenue over emails is revenue per email and over the platform's price is the return. On the worked example, 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. For the owner or the one marketer in a dealership or a repair shop, the inputs are the list of sold-vehicle customers, service customers and open leads and the rates the last sends produced; the sheet publishes no benchmark for the trade and takes a minute with no account.
Keeping the record
None of this needs an account, and none of it publishes a benchmark: the sheets compute on the page from the figures entered. The paid plan adds the record, sold-vehicle customers, service customers and open leads, each with their consent and their dates, so that automotive email marketing is worked from what actually happened rather than from what was remembered, at one flat price with the business's own name on the paperwork.
Questions people ask about automotive email marketing
What is automotive email marketing?
An auto dealer or repair shop sending to its own list of sold-vehicle customers, service customers and open leads, measured by what a service reminder returns in booked appointments. The free email marketing ROI sheet on this site works the figure; the paid plan keeps the list as a record.
Which free sheet works the figure for the owner or the one marketer in a dealership or a repair shop?
The email marketing ROI sheet: 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. Every input is the business's own and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.