The KPI in email marketing to carry from month to month is revenue per email, because it does not move when the list grows; the five to watch are delivery, open, click, click-to-open and conversion, each a ratio of two counts. The email KPI sheet on this site works all six from the send's counts with no account, and the paid plan keeps them per campaign so the month's KPI is a lookup rather than a spreadsheet.
One KPI to carry, five to watch
Revenue per email to carry across months and five rates to watch; the free KPI sheet works all six from the send's counts, and the paid plan keeps them per campaign. This page supports the guide on what a CRM with email marketing must carry, and the figure it turns on is the one the email KPI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email KPI sheet works
Delivered over sent, opens and clicks over delivered, clicks over opens, conversions over clicks and revenue over sent and over clicks: six rates from six counts. On the worked example, 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. For kpi email marketing, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
A sheet worked once is a guess made carefully; a sheet worked from the record every month is a measurement. For kpi email marketing the record is contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, and the paid plan on this site keeps it at one flat price with an export at any time, while the sheets stay free and need no account.
Questions people ask about kpi email marketing
What is kpi email marketing?
Revenue per email to carry across months and five rates to watch; the free KPI sheet works all six from the send's counts, and the paid plan keeps them per campaign.
Which free sheet works the figure behind kpi email marketing?
The email KPI sheet: 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. Every input is yours and it computes on the page with no account.
Does Funnelvo publish benchmark rates?
No. Every rate on every sheet is the business's own, entered from its own sends; the defaults are a worked example to replace. The mailbox providers and the FTC publish the rules and the thresholds, and they are linked below.