Real estate email marketing is a real estate business's own list worked as numbers: past clients, open leads and the farm area, reached by the business itself rather than by an agency, and measured by what a market update returns in listings and buyers. For the broker or the agent who runs their own list, the list is the farm, and this page is about that: what the list is, what the calendar costs it, what a send returns and what record makes the figure repeatable. The email marketing ROI sheet on this site works the figure this page turns on, free, from the business's own numbers, with no account.
The list is the farm
A real estate list is the farm and the past clients: every address in the area with whether it has been sold by the business, and every buyer and seller it has closed, so the market update reaches the neighbourhood and the anniversary note reaches the client. The ROI sheet works what a month of those sends returns from the business's own click and reply rates.
What the email marketing ROI sheet works for a real estate business
Contacts times sends is the emails; delivered, click and order rates take it down to orders; orders times order value is the revenue; revenue over emails is revenue per email and over the platform's price is the return. On the worked example, 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. For the broker or the agent who runs their own list, the inputs are the list of past clients, open leads and the farm area and the rates the last sends produced; the sheet publishes no benchmark for the trade and takes a minute with no account.
Keeping the record
Keeping the record is what the paid plan is for: past clients, open leads and the farm area, each with their consent and their dates kept against each other with a status, so that the figure this page works comes from the record next month rather than from an export and a guess. Funnelvo Pro is $24 a month for the whole business, flat, with an export at any time; the sheets stay free either way.
Questions people ask about real estate email marketing
What is real estate email marketing?
A real estate business sending to its own list of past clients, open leads and the farm area, measured by what a market update returns in listings and buyers. The free email marketing ROI sheet on this site works the figure; the paid plan keeps the list as a record.
Which free sheet works the figure for the broker or the agent who runs their own list?
The email marketing ROI sheet: 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. Every input is the business's own and it computes on the page with no account.
Does Funnelvo publish benchmark rates?
No. Every rate on every sheet is the business's own, entered from its own sends; the defaults are a worked example to replace. The mailbox providers and the FTC publish the rules and the thresholds, and they are linked below.