Email marketing for real estate is a real estate business's own list worked as numbers: past clients, open leads and the farm area, reached by the business itself rather than by an agency, and measured by what a market update returns in listings and buyers. For the broker or the agent who runs their own list, the calendar is the market, and this page is about that: what the list is, what the calendar costs it, what a send returns and what record makes the figure repeatable. The customer journey sheet on this site works the figure this page turns on, free, from the business's own numbers, with no account.
The calendar is the market
The market update is monthly, the just-listed and just-sold notes are as the listings come, and the anniversary notes are per client. The send frequency sheet works what that calendar costs the list in unsubscribes at the business's own rate, and the customer journey sheet works how many open leads become closings step by step.
What the customer journey sheet works for a real estate business
Leads times each step's rate in turn is the customers; customers times the first order is the revenue; the emails at each step over the customers is the emails per customer won. On the worked example, 300 leads at 60%, 40% and 15% is 11 customers and $2,700 a month, 1,656 emails and 153 emails per customer. For the broker or the agent who runs their own list, the inputs are the list of past clients, open leads and the farm area and the rates the last sends produced; the sheet publishes no benchmark for the trade and takes a minute with no account.
Keeping the record
What turns email marketing for real estate from a monthly guess into a monthly figure is the record behind the sheet: past clients, open leads and the farm area, each with their consent and their dates, filed against each other so the inputs are read rather than remembered. Funnelvo Pro keeps that record, puts the business's own name on the printed sheets and exports everything; the sheets themselves are free forever.
Questions people ask about email marketing for real estate
What is email marketing for real estate?
A real estate business sending to its own list of past clients, open leads and the farm area, measured by what a market update returns in listings and buyers. The free customer journey sheet on this site works the figure; the paid plan keeps the list as a record.
Which free sheet works the figure for the broker or the agent who runs their own list?
The customer journey sheet: 300 leads at 60%, 40% and 15% is 11 customers and $2,700 a month, 1,656 emails and 153 emails per customer. Every input is the business's own and it computes on the page with no account.
Do the sheets need an account?
No. Every sheet computes on the page with no account and no trial clock; an account is only for keeping what was worked out, which is the paid plan's job.