Email marketing reporting is six rates from six counts: delivery, open, click, click-to-open, conversion and revenue per email. The platform reports the counts; the report is the rates, and revenue per email is the one to carry from month to month because it does not move when the list grows. The email KPI sheet on this site works all six from the counts with no account, and the paid plan keeps each campaign's rates against the list it went to so the month's report is a lookup.
Six rates and one figure to carry
Six rates from six counts, with revenue per email the figure to carry across months; the free KPI sheet works them, and the paid plan keeps them per campaign. This page supports the guide on what a CRM with email marketing must carry, and the figure it turns on is the one the email KPI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email KPI sheet works
Delivered over sent, opens and clicks over delivered, clicks over opens, conversions over clicks and revenue over sent and over clicks: six rates from six counts. On the worked example, 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. For email marketing reporting, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
None of this needs an account, and none of it publishes a benchmark: the sheets compute on the page from the figures entered. The paid plan adds the record, contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, so that email marketing reporting is worked from what actually happened rather than from what was remembered, at one flat price with the business's own name on the paperwork.
Questions people ask about email marketing reporting
What is email marketing reporting?
Six rates from six counts, with revenue per email the figure to carry across months; the free KPI sheet works them, and the paid plan keeps them per campaign.
Which free sheet works the figure behind email marketing reporting?
The email KPI sheet: 20,000 sent, 19,400 delivered, 6,790 opened, 582 clicked, 12 converted and $700 attributed is 97%, 35%, 3%, 8.57%, 2.06% and four cents an email. Every input is yours and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.