CPM in email marketing is the cost per thousand emails sent, and it is a way of setting the list beside advertising channels priced the same way. The cost sheet on this site works cost per send from the platform, the hours and the add-ons; times a thousand it is the CPM, and on the worked example three cents a send is $26 a thousand. The channel mix sheet then sets the list beside the paid channels by the cost of a customer, which is the fairer comparison.
Cost per thousand, for a channel that is usually cheaper than that
Cost per thousand emails sent, from the cost per send the free cost sheet works; the channel mix sheet then compares the list with paid channels by the cost of a customer instead. This page supports the guide on what a marketing intelligence platform must show a small business, and the figure it turns on is the one the email marketing cost sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email marketing cost sheet works
Platform price plus campaigns times hours times the hourly cost plus the add-ons is the month, and over campaigns, contacts and sends it is the cost per campaign, per contact and per send, with the labour share beside it. On the worked example, a $24 platform, four campaigns at three hours at $40 an hour and $15 of add-ons is $519 a month, $129.75 a campaign, ten cents a contact, three cents a send and 92% labour. For cpm email marketing, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
Keeping the record is what the paid plan is for: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing kept against each other with a status, so that the figure this page works comes from the record next month rather than from an export and a guess. Funnelvo Pro is $24 a month for the whole business, flat, with an export at any time; the sheets stay free either way.
Questions people ask about cpm email marketing
What is cpm email marketing?
Cost per thousand emails sent, from the cost per send the free cost sheet works; the channel mix sheet then compares the list with paid channels by the cost of a customer instead.
Which free sheet works the figure behind cpm email marketing?
The email marketing cost sheet: A $24 platform, four campaigns at three hours at $40 an hour and $15 of add-ons is $519 a month, $129.75 a campaign, ten cents a contact, three cents a send and 92% labour. Every input is yours and it computes on the page with no account.
Does Funnelvo publish benchmark rates?
No. Every rate on every sheet is the business's own, entered from its own sends; the defaults are a worked example to replace. The mailbox providers and the FTC publish the rules and the thresholds, and they are linked below.