Direct email marketing is the practice in its plainest form: an offer to a list, measured by the orders it produced. It has a cost per send and a revenue per email, and the whole discipline is keeping the second above the first. The ROI sheet on this site works revenue per email from the send's own rates, the cost sheet works cost per send from the platform, the hours and the add-ons, and a direct send is judged on the gap between them.
Direct means measured
An offer to a list, judged by orders: revenue per email against cost per send. The free ROI and cost sheets work the two figures from the business's own numbers. This page supports the guide on what an email marketing solution must carry for a small business, and the figure it turns on is the one the email marketing ROI sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the email marketing ROI sheet works
Contacts times sends is the emails; delivered, click and order rates take it down to orders; orders times order value is the revenue; revenue over emails is revenue per email and over the platform's price is the return. On the worked example, 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. For direct email marketing, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
What turns direct email marketing from a monthly guess into a monthly figure is the record behind the sheet: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, filed against each other so the inputs are read rather than remembered. Funnelvo Pro keeps that record, puts the business's own name on the printed sheets and exports everything; the sheets themselves are free forever.
Questions people ask about direct email marketing
What is direct email marketing?
An offer to a list, judged by orders: revenue per email against cost per send. The free ROI and cost sheets work the two figures from the business's own numbers.
Which free sheet works the figure behind direct email marketing?
The email marketing ROI sheet: 5,000 contacts sent four times at 97% delivered, 3% clicked and 2% ordering at $60 is 12 orders, $698.40 a month, three and a half cents an email and 2,910% on a $24 platform. Every input is yours and it computes on the page with no account.
Do the sheets need an account?
No. Every sheet computes on the page with no account and no trial clock; an account is only for keeping what was worked out, which is the paid plan's job.