How often to send marketing emails is a figure, not a rule: the list's unsubscribe rate per send times the sends is what the calendar costs. Two sends a week at 0.2% a send loses 1,040 of 5,000 contacts in a year on the worked example; once a week loses 520. The send frequency sheet on this site works any calendar from the business's own rate, and the ROI sheet works what each send returns so the frequency is set where the two meet. This site publishes no rule.
As often as the unsubscribe rate allows
As often as the list's own unsubscribe rate per send allows against what each send returns; the free send frequency sheet works any calendar and publishes no rule. This page supports the guide on what an email marketing solution must carry for a small business, and the figure it turns on is the one the send frequency sheet returns first. Bring your own counts: the rates on this site are never a benchmark, and the worked example's figures are arithmetic to replace with the business's own.
What the send frequency sheet works
Sends per week times weeks is the sends; the list times the unsubscribe rate per send times sends is the contacts lost, and the list less those is what is left, with the complaints per month beside it. On the worked example, two sends a week at 0.2% unsubscribes a send loses 1,040 of 5,000 contacts in a year, 87 a month, and leaves 3,960. For how often should you send marketing emails, that is the figure to start from, and it takes a minute from the business's own numbers with no account.
Keeping the record
Every figure on this page is arithmetic on the business's own numbers, and the number that makes it repeatable is the record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept with their dates and their consent. The paid plan on this site keeps that record for $24 a month, however large the list, and the free sheets go on working without it.
Questions people ask about how often should you send marketing emails
What is how often should you send marketing emails?
As often as the list's own unsubscribe rate per send allows against what each send returns; the free send frequency sheet works any calendar and publishes no rule.
Which free sheet works the figure behind how often should you send marketing emails?
The send frequency sheet: Two sends a week at 0.2% unsubscribes a send loses 1,040 of 5,000 contacts in a year, 87 a month, and leaves 3,960. Every input is yours and it computes on the page with no account.
What does the paid plan add?
The record: contacts with their consent, lists and segments, campaigns with their results and journey steps with their timing, kept against each other, branded with the business's own name and exportable at any time, for $24 a month flat.